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Havas Media Network · 1 day ago

Associate Director, Paid Search

Boston, MA

Full-time

Onsite

Lead/Staff, Director/Executive

$115K/yr - $120K/yr

3+ years exp

Havas Media Network North America is seeking an Associate Director to join their Paid Search Team. The role involves managing performance media campaigns, developing search marketing strategies, and leading team operations to drive client success.

ConsultingMarketingSocial Media

Responsibilities

Deliver performance according to client requirements & targets

Drives development of team members

Continually strives to seek innovative ways to find solutions for our clients

Responsibility for media product/ service delivery

Be the senior client contact for your accounts

Development of Search Marketing strategy for accounts, driving growth and maximizing our clients’ business performance in search

Responsible for team operations and team output

Create and manage performance media campaigns to effectively deliver client objectives and targets

Ensure best practice set up and ongoing management of campaigns

Oversee optimization of campaigns manually & utilization of bid management tools to deliver on-going performance media performance

Complete and manage the forecast/ plan of monthly campaign budgets in line with client objectives & targets

Development and planning of performance media strategy largely independently

Management of direct reports to effectively manage & optimize campaigns

Interpret performance reporting data for clients on a regular/ ad-hoc basis

Key client facing role on presenting campaign performance. Provide results and subsequent recommendations as well as overall strategic direction

Be able to direct and/ or execute optimizations based on performance analysis

Manage personal development plans for all direct reports ensuring SMART objectives are set

Develop performance media knowledge, tech knowledge and skill sets of direct reports

Provide regular support and advice to help progress direct reports

Responsible for your team’s operations

Overseeing accurate and timely finance administration and budget

Have a clear understanding of profitability for your client portfolio

Help to drive innovation and creative search solutions for clients

Ensure media firsts and beta participation for clients

Work alongside other online and offline account teams to deliver an integrated digital marketing solution

Reflect the agency ambition and vision in all work, and lead and inspire the team to follow high standards

Take part in new business pitches

Take part in recruitment for the team

Deliver improvements in paid search operations, client delivery or paid search product across the wider paid search team

Identify and progress commercial opportunities for your clients

Partner day to day with colleagues to meet needs of the US businesses

Proactively seek out vendor partnerships and educating the team on new vendors

Continually seek out areas to continue learning and developing your skill set

Collaborate with other office leaders

Qualification

Paid Search ExperienceClient Relationship ManagementPaid Search PlatformsData AnalysisBudget ManagementTeam LeadershipProblem-SolvingCommunication SkillsAttention to Detail

Required

3-5 years' experience in Paid Search

Proven experience managing large, complex, and integrated marketing programs for sophisticated clients

A strong track record of developing senior client relationships and acting as a trusted strategic advisor

Expert-level knowledge of paid search platforms (Google Ads, Microsoft Advertising, SA360, Apple Search Ads), analytics tools, competitive tools (SEMRush) and the broader digital media landscape

High competency in Microsoft Office, particularly Excel and PowerPoint

Demonstrated ability to perform data analysis to identify key trends, provide strategic recommendations, and implement changes that drive program performance

Strong financial acumen with experience managing budgets, forecasting, billing, and invoicing at a portfolio level. Ability to perform quality control checks within Media Ocean/Prisma

Exceptional problem-solving skills and the ability to work independently to manage multiple high-stakes priorities

Continually strives to seek innovative ways to find solutions for our clients

Enjoys being a leader of people and of a team

Agility and flexibility to manage multiple projects at one time

Excellent communicator, can inspire others to achieve best results, great motivator

Astute attention to detail