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Precision AQ · 1 day ago

Senior Manager, Lead Generation

United States

Full-time

Remote

Mid, Senior Level

$122K/yr - $130K/yr

5+ years exp

Precision AQ is looking for a strategic, results-oriented Sr. Manager, Lead Generation to spearhead demand generation initiatives that drive qualified meetings with pharma and biotech Ideal Customer Profiles. This role involves leading a high-performing team to design, execute, and optimize campaigns that deliver measurable impact and contribute to pipeline growth.

ConsultingHealth CareMarketingPharmaceutical

Responsibilities

Lead strategy and execution: Develop and implement lead generation programs aligned with marketing objectives, focusing exclusively on driving SQLs

Differentiate in the market: Incorporate competitive intelligence into outreach sequences to position Precision AQ as a leader and iterate weekly

Design and optimize workflows: Build outbound campaign processes that align with ABM and marketing priorities using available systems and AI

Target with precision: Leverage our single source of truth targeting model and Voice of the Customer capture from Commercial collagues to inform account/person target list building and ownership

Collaborate cross-functionally: Partner with stakeholders to define value propositions, differentiation, and targeting strategies

Drive continuous improvement: Evaluate campaigns regularly, recommending expansion, refinement, or sunset decisions

Create compelling messaging: Craft value propositions that resonate with decision-makers and align with U.S. and global strategies. In this role you will be directly writing campaigns

Maximize event ROI: Own pre- and post-industry conference and events follow-up to convert engagement into qualified opportunities

Ensure smooth handoffs: Deliver detailed lead profiles and insights to Sales and Practice Area teams via standard briefs and use of MS platforms like Teams

Leverage technology: Use Salesforce and HubSpot to track interactions, monitor progress, and maintain data integrity

Report and analyze: Provide actionable insights on performance metrics, trends, and optimization opportunities with weekly, monthly, quarterly readouts

Build and lead a team: Recruit, train, and mentor a high-performing Lead Generation team, fostering growth and accountability in a OKR driven model

Qualification

Lead generationLife sciences expertiseCRM systemsCopywriting skillsABM toolsAnalytical mindsetCommunication skillsLeadership experienceCollaboration skills