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Plante Moran · 1 week ago

Marketing Technology Product Manager

Southfield

Full-time

Onsite

Mid Level

$162K/yr - $210K/yr

3+ years exp

Plante Moran is a prominent audit, tax, consulting, and wealth management firm seeking a Product Manager with expertise in marketing technology. This role focuses on driving the development and optimization of MarTech products, ensuring effective integration of tools and enhancing customer engagement and marketing performance.

AccountingConsultingFinancial ServicesInsuranceTax ConsultingWealth Management

Growth Opportunities

No H1B

Responsibilities

Collaborate with Marketing leadership to develop and execute the Marketing Technology product portfolio strategy, ensuring effective management of the product lifecycle to foster innovation and maximize business value

Work closely with MarTech specialists to integrate marketing automation, CRM, analytics, and personalization tools

Ensure interoperability between marketing platforms and core product systems

Leverage marketing data and analytics to inform product decisions

Partner with marketing and data teams to improve attribution models, segmentation, and campaign performance

Communicate product updates and performance metrics to marketing leadership and cross-functional stakeholders

Serve as a liaison between marketing, product, and engineering teams

Turn deep business insights into actionable, visionary technology product strategies that rally the organization

Achieve measurable business outcomes by managing the Marketing technology product portfolio roadmap, establishing clear KPIs, and leveraging data for continuous adaptation

Utilize vendor roadmaps, market trends, and a comprehensive understanding of the technology ecosystem and emerging technologies to make informed trade-off decisions and deliver exceptional staff experiences

Align product/technology initiatives with organizational goals and foster strategic partnerships

Qualification

Marketing technologyProduct managementMarketing automationCRM systemsDigital marketing strategiesOrganizational change leadershipStrategic thinkingCross-functional team influenceAdaptability