Healthy Gut · 2 weeks ago
Facebook Ads Media Buyer (Meta)
The Healthy Gut Company is a fast-growing, mission-driven wellness brand dedicated to helping people reclaim their vitality. They are seeking a highly motivated Facebook/Meta Media Buyer to manage and optimize paid advertising campaigns on Facebook and Instagram, focusing on performance and data-driven strategies.
Responsibilities
Developing and executing comprehensive media strategies to scale our reach
Managing and optimizing media budgets to ensure high ROI/ROAS
Analyzing campaign data to find "the story" behind the numbers and pivoting quickly
Maintaining constant communication with our creative and marketing teams
Continuously optimizing campaigns to meet and exceed our growth goals
Qualification
Required
[2-3] years of direct, hands-on experience managing Meta (Facebook/Instagram) ad campaigns with a demonstrable track record of success
Experience managing large monthly ad spends (e.g., $50k+/month)
Experience in E-commerce, ideally in the Health & Wellness Industry
Deep, practical expertise within Meta Ads Manager, including all campaign objectives, targeting options, bidding strategies, and pixel/CAPI implementation
A strong, data-driven and analytical mindset. You must be comfortable in spreadsheets and able to turn data into a compelling story
Proven experience designing, executing, and analyzing A/B tests
Excellent communication and collaboration skills; ability to give clear, direct, and constructive feedback to creative teams
A genuine passion for digital marketing and a 'student of the game' mentality. You actively seek out new information and are excited to learn
Familiarity with using Twitter/X as a professional resource for learning and trend-spotting
Impeccable attention to detail and organizational skills
Preferred
Knowledge of other paid media platforms (e.g., TikTok, Google Ads)
Familiarity with web analytics platforms (e.g., Google Analytics 4) and data visualization tools (e.g., Triple Whale)
Benefits
Performance bonuses will be available for this position.
Company
Healthy Gut
SCD Lifestyle aids digestive health through the Specific Carbohydrate Diet, offering resources and support for improved well-being.
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase