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Life Time Inc. · 1 day ago

Sr. Marketing Director, Membership Acquisition

Chanhassen, MN

Full-time

Onsite

Director/Executive

$151K/yr - $219K/yr

10+ years exp

Life Time Inc. is a company focused on promoting a healthy lifestyle, and they are seeking a Senior Marketing Director to lead their membership acquisition efforts. The role involves developing and executing strategies to drive membership growth, collaborating with various stakeholders, and optimizing multi-channel marketing campaigns to achieve corporate and club-level revenue targets.

Health CareProperty DevelopmentProperty ManagementWellness

Responsibilities

Develop and execute a comprehensive membership acquisition strategy aligned with member experience goals and both corporate and club-level revenue targets

Drive thoughtful membership growth, with emphasis on acquiring the right members based on individual club nuances, lifecycle stage, behavioral insights, and segmentation modeling

Utilize customer and market segmentation to differentiate marketing approaches across channels, ensuring the right message and offer reach the right audience at the right time

Incorporate seasonality and cyclical demand trends into acquisition planning to anticipate peak periods, optimize campaign timing, and sustain momentum throughout the year

Partner with key stakeholders to forecast growth, define segment-level KPIs, and develop targeted acquisition initiatives that drive quality conversions and long-term member value

Partner closely with Club Owners, In-Center Leadership, Retention Team, and Concierges to ensure strategy and programs support local markets, member needs, and operational execution

Lead cross-functional collaboration with product, analytics, content, creative, and technology teams to develop and activate data-informed campaigns grounded in segmentation and lifecycle insights

Act as the strategic owner of member acquisition at the club level, ensuring seamless alignment between acquisition, onboarding, and retention strategies

Plan, test, and optimize multi-channel marketing campaigns that align with segment-level acquisition goals and lifecycle conversion strategies

Collaborate with creative teams to develop personalized messaging frameworks that reflect audience motivations and Life Time’s Healthy Way of Life brand

Build and maintain scalable, efficient, and measurable programs that integrate with CRM segmentation models and deliver clear attribution to acquisition outcomes

Monitor performance across key metrics including cost per acquisition (CPA), segment conversion rates, and lifetime value (LTV) to inform investment and campaign adjustments

Leverage segmentation analytics to identify underperforming audience groups, refine offers, and expand high-performing segments

Design and execute A/B and multivariate tests across lifecycle stages to continuously improve creative, channel mix, offer structure, and timing

Partner with analytics teams to build segment dashboards and forecast models that inform strategic decisions and optimize performance across acquisition channels

Lead and develop a high-performing acquisition marketing team across strategy, media planning and buying, performance analytics, and marketing technology, with clear accountability for enterprise and club-level outcomes

Establish disciplined operating rhythms across planning, execution, and performance review to ensure teams are aligned, focused, and responsive to results

Oversee media investment strategy, balancing national scale with club-level optimization to maximize efficiency and member quality

Partner with analytics teams to translate insights into clear actions that inform targeting, creative, channel mix, and budget allocation

Champion the development and responsible use of AI-powered agents to automate analysis, surface optimization opportunities, and accelerate decision-making across the acquisition organization

Foster a culture of experimentation and continuous improvement grounded in data, testing, and performance accountability

Qualification

Marketing strategyData-driven marketingCampaign managementCRM approachesTeam leadershipMicrosoft ExcelMicrosoft WordMicrosoft PowerPointCollaborationCommunicationProblem-solving

Required

Bachelor's Degree in a related field or equivalent combination of education and experience

10+ years of relevant marketing strategy experience in a data-driven environment

Understanding of marketing tools, data-driven/CRM approaches and end-to-end marketing processes

Preferred

MBA

Proven ability to deliver a broad scope of complex, effective, omni-channel marketing strategies

Ability to define problems, collect and analyze data, establish facts, draw valid insights and recommended actions

Demonstrated ability to navigate a large organization to solidify resources aligned to priority strategies

Proficiency in developing and directing work to achieve business goals of a moderately-sized, diverse team

Proficiency in collaboration and communication with C-Suite level

Working knowledge of Microsoft Excel, Word and PowerPoint

Benefits

A fully subsidized membership

Discounts on Life Time products and services

401(k) retirement savings plan with company discretionary match (21 years of age and older)

Training and professional development

Paid sick leave where required by law

Medical, dental, vision, and prescription drug coverage

Short term and long term disability insurance

Life insurance

Pre-tax flexible spending and dependent care plans

Parental leave and adoption assistance

Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave

Deferred compensation plan, if the team member meets the required income threshold

Company

Life Time Inc.

Glassdoor3.6

Life Time provides an entertaining, educational, friendly and inviting, functional and innovative experience of uncompromising quality that meets the health and fitness needs of the entire family.

Founded in 1992

Chanhassen, Minnesota, USA

10001+ employees