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Barry's · 1 week ago

Senior Manager, Acquisition Marketing

New York, NY

Full-time

Onsite

Mid, Senior Level

$90K/yr - $90K/yr

4+ years exp

Barry's is the Best Workout in the WorldTM®, offering a unique strength and cardio interval fitness experience. The Senior Manager, Acquisition Marketing will drive traffic, leads, and new client acquisition through data-driven digital channels, overseeing strategies in Paid Media, SEO/SEM, and Co-Op marketing initiatives.

FitnessHealth CareWellness

Responsibilities

Own the full-funnel acquisition strategy to drive qualified traffic, leads, and new client growth

Establish and manage performance targets across ROAS, CAC, conversion rates, and customer lifetime value

Continuously optimize channel mix, spend allocation, and testing roadmaps to maximize efficiency and scale

Lead planning, execution, and optimization of paid media across search, social, display, and emerging platforms

Oversee agency partners to deliver integrated acquisition campaigns aligned to growth goals

Manage co-op marketing programs with partners to unlock incremental investment, increase reach, and improve performance efficiency

Own SEO and SEM strategy to drive sustainable, high-intent traffic and acquisition growth

Partner with agencies and internal teams to optimize technical SEO, content strategy, and on-page performance

Continuously monitor keyword performance, bidding strategies, and search trends to improve acquisition outcomes

Drive high-quality traffic and lead generation across all acquisition channels

Partner with website and lifecycle teams to optimize landing pages, funnels, and conversion paths

Champion A/B testing, experimentation, and CRO initiatives to improve conversion rates and acquisition efficiency

Leverage analytics to evaluate performance across the acquisition funnel and customer lifecycle

Track spend, forecast performance, and clearly report on the impact of acquisition investments

Translate data into actionable insights to inform strategy, testing, and future investment decisions

Partner closely with Brand, Retail, and Operations teams to ensure acquisition efforts support broader business objectives

Align acquisition strategies with studio-level priorities and local market needs where applicable

Maintain strong relationships with external agency partners, ensuring accountability and performance excellence

Identify new channels, tools, and technologies to drive incremental acquisition growth

Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts

Test and scale new acquisition opportunities while maintaining disciplined performance standards

Qualification

Acquisition MarketingSEOPaid MediaConversion Rate OptimizationDigital Media ManagementTechnical SEOData AnalysisProject ManagementResearch SkillsHTMLCSSJavaScriptG SuiteMicrosoft OfficeWordPressMeta Ads ManagerGoogle AdsGoogle AnalyticsCanvaKlaviyoTableauCommunication SkillsOrganizational SkillsProblem-SolvingCollaboration

Required

4+ years of experience in website management, SEO, paid media, social media, and conversion rate optimization (CRO)

Strong knowledge of technical SEO and website maintenance best practices

Hands-on experience managing digital media and performance marketing initiatives

Bachelor's degree in Marketing, Business Administration, or equivalent combination of education and experience

Excellent communication, organizational, and project management skills

Demonstrated success collaborating cross-functionally and partnering with senior leaders

Strong research skills and thorough knowledge of marketing best practices

Ability to adapt quickly and problem-solve in a fast-paced environment

Understanding of HTML, CSS, and JavaScript, with the ability to work effectively with developers on website enhancements

Proficiency with G Suite, Microsoft Office, WordPress, Meta Ads Manager, Google Ads, and Google Analytics

Preferred

Agency experience is preferred

Proven expertise managing a global consumer brand's website, with a track record of improving keyword rankings, user experience, and achieving business goals

Familiarity with Canva, Klaviyo, and Tableau is a plus