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Boehringer Ingelheim · 1 day ago

Sr. AD, Consumer Marketing - Bronchiectasis

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$170K/yr - $269K/yr

8+ years exp

Boehringer Ingelheim is a global leader in the pharmaceutical industry, and they are seeking a Senior Associate Director of Consumer Marketing to lead patient-focused strategies for a Bronchiectasis treatment. The role involves defining and executing consumer vision, managing budgets, and optimizing marketing initiatives to drive engagement and deliver measurable results.

BiotechnologyHealth CareMedicalPharmaceutical

Comp. & Benefits

Responsibilities

Manages and coordinates the development, implementation and monitoring of core elements of the brand plans

Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements

Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)

Represent brand with internal and external stakeholders

Plays a lead role in the development and execution of brand positioning and messaging to achieve goals

Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy

Monitors/analyzes product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand to define actions/tactics to advance brand toward its strategic objectives

Assists in the development and monitoring of product forecasts and brand expense budgets

Meets financial targets for the brand including net sales, discounts, market share and expenses

Supports annual business planning process as per schedule

Presents to Senior Management as needed

Manages and implements Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value

Qualification

Pharmaceutical marketingDigital marketingProject managementBudget managementConsumer researchMS Office proficiencyLeadership skillsCommunication skills

Required

Bachelor's degree required; MBA preferred

Eight-plus (8+) years' experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience

Demonstrated leadership skills

Demonstrated project management skills

Demonstrated ability to manage budget and resources

Demonstrated ability to achieve results in a highly matrixed organization

History of successful performance

Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities

Proficiency in MS Office, Outlook and database applications

Ability to travel (may include overnight travel)

Must be legally authorized to work in the United States without restriction

Must be willing to take a drug test and post-offer physical (if required)

Must be 18 years of age or older

Preferred

MBA preferred

Experience launching a product in rare diseases or pulmonology strongly preferred

Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)

Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred

Company

Boehringer Ingelheim

Glassdoor4.2

Boehringer Ingelheim is a group of pharmaceutical companies that focuses on prescription medicines and animal health. It is a sub-organization of Boehringer Ingelheim.

Founded in 1885

Ingelheim Am Rhein, Rheinland-Pfalz, DEU

10001+ employees