24 Seven Talent · 1 week ago
Content Strategist – CONTRACT HYBRID in Golden Valley, MN
Golden Valley, MN
Contract
Hybrid
Mid, Senior Level24 Seven Talent is seeking a Freelance Content Strategist for their Medical Device client to enhance their content ecosystem for provider and D2C audiences. The role involves conducting content audits, developing messaging frameworks, and collaborating with internal and external stakeholders to implement an integrated content strategy.
Human ResourcesRecruiting
Responsibilities
Content Audit & Rationalization
Conduct a comprehensive audit of existing content for Provider and D2C audiences
Rationalize, consolidate, and streamline assets across platforms (e.g., Showpad, internal repositories, external-facing materials)
Identify redundancies, gaps, and inconsistencies in messaging and format
Recommend a clear, scalable content architecture to support current and future needs
Messaging Framework Development
Translate new brand positioning into a cohesive core messaging framework
Define key narratives, value propositions, and proof points for both clinical (provider) and patient/D2C audiences
Create guidelines for tone, voice, and messaging hierarchy to be used across teams and channels
Marketing-Focused Content Strategy
Work closely with Marketing to develop and implement an integrated content strategy that supports campaigns, launches, and always-on initiatives
Map content to the customer journey for both providers and patients, identifying critical moments and appropriate content types
Advise on channel mix and content formats (e.g., web, email, sales enablement, education, print, video)
Lay the groundwork for extending content strategy into education and training teams as a potential next phase
Cross-Functional & Agency Partnership
Partner with internal stakeholders (Marketing, Sales, Medical Affairs, Education & Training, etc.) to align on content priorities and workflows
Collaborate with external agencies to ensure deliverables reflect the messaging framework and content strategy
Serve as a central point of contact for questions on content direction, structure, and messaging consistency
Hands-On Content Work
Perform targeted writing and editing to refine key assets, particularly those that define or exemplify the new messaging framework
Develop content maps, outlines, and wireframes that guide internal writers and external partners
Ensure all content adheres to brand, regulatory, and clinical accuracy standards
Qualification
Required
Proven experience as a Content Strategist, Content Lead, or similar role, ideally within medical devices, healthcare, or other technical industries
Demonstrated ability to lead large-scale content audits and reorganizations
Strong background in developing messaging frameworks from brand positioning
Comfort working with both provider/clinical and consumer audiences, tailoring language and depth accordingly
Exceptional skills in content mapping, information architecture, and content governance
Excellent communication and stakeholder management skills, with experience partnering across marketing, sales, and external agencies
Hands-on writing and editing skills, with attention to clarity, accuracy, and compliance
Preferred
Technical proficiency or familiarity with med device, healthcare, or similarly regulated, complex products strongly preferred
Company
24 Seven Talent
24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.
Founded in 2000
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Morgan Stanley Asia
2016-10-06Private Equity
Leadership Team
Celeste Gudas
Chairwoman, Founder
Recent News
2025-11-13
2025-10-10
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