Northern Trust · 1 day ago
Lead Generation Associate
Chicago, IL
Full-time
Hybrid
Entry Level
$74K/yr - $126K/yr
2+ years expNorthern Trust is a globally recognized financial institution providing innovative services to successful individuals and institutions. They are seeking a Lead Generation Associate to join their client acquisition team, focusing on converting data into deals by identifying and engaging prospective leads.
BankingFinanceFinancial ServicesWealth Management
Responsibilities
Lead Identification: Utilize digital tools and platforms to identify potential leads or prospects within target markets
Lead Qualification: Assess and score leads based on predefined criteria to ensure alignment with business objectives
Prioritization & Outreach: Organize and prioritize leads for timely follow-up and outreach via email, social media, and other channels
CRM Management: Maintain accurate and up-to-date records in Salesforce, ensuring data integrity and actionable insights
Campaign Support: Collaborate with marketing teams to execute lead nurturing campaigns using tools like Marketo
Reporting & Analytics: Track lead performance metrics and provide insights to optimize conversion strategies
Sales Support: Additional responsibilities in support of sales efforts may include researching leads and prospects and/or writing responses to Requests for Proposal (RFPs) for wealth and investment management services
Qualification
Required
Bachelor's degree in marketing, Business, Finance, or related field (or equivalent experience)
2-3 years of experience in digital marketing, lead generation, or CRM management (internship experience acceptable)
Familiarity with Salesforce, Excel, and Marketo; experience with other marketing automation tools is a plus
Strong analytical skills and attention to detail
Excellent communication and organizational skills
Ability to work collaboratively in a fast-paced environment
Preferred
Knowledge of Northern Trust, wealth management principles, and/or financial services industry
Understanding of digital marketing strategies and lead scoring models
Proficiency in data analysis and reporting
Ability to manage multiple workflows
Benefits
Retirement benefits (401k and pension)
Health and welfare benefits (medical, dental, vision, spending accounts and disability)
Paid time off
Parental and caregiver leave
Life & accident insurance
Other voluntary and well-being benefits
Discretionary bonus program that may include an equity component
Company
Northern Trust
Northern Trust is a global leader in delivering innovative investment management, asset and fund administration, fiduciary and banking.
10001+ employees
H1B Sponsorship
Northern Trust has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (180)
2024 (203)
2023 (102)
2022 (74)
2021 (298)
2020 (83)
Funding
Current Stage
Public CompanyTotal Funding
$1.25B2025-11-20Post Ipo Debt· $1.25B
1978-01-13IPO
Leadership Team
Michael O'Grady
President, Chief Executive Officer & Director
Peter Cherecwich
Chief Operating Officer
Recent News
Business Wire
2025-12-18
2025-12-11
Company data provided by crunchbase