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TikTok · 1 day ago

Product Marketing & Operations Manager (Gen AI)

San Jose, CA

Full-time

Onsite

Mid Level

$103K/yr - $245K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking an experienced Product Marketing and Operations Manager focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features

Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions

Uncover new product and business opportunities through a mix of data-driven research, trend analysis, and competitive benchmarking

Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy—to align on priorities and bring features to market effectively

Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential

Qualification

Product marketingOperations managementGenerative AI knowledgeData analysisMandarin proficiencyProject managementCommunication skillsTeam collaboration

Required

3+ years of work experience in a product marketing/operations role in AI landscape, or roles in the tech/ad industry

Passion to learn and use AI products

Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals

Analytical, data-sensitive, and goal-driven

Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving

Great communicator and team player

Comfortable navigating global organizational structures and aligning objectives with cross-functional teams

Preferred

Proficient in Mandarin to allow for cross-functional collaboration on a global scale

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)