Onto Innovation · 9 hours ago
Senior Manager, Product Marketing
Wilmington, MA
Full-time
Onsite
Senior Level
$134K/yr - $200K/yr
5+ years expOnto Innovation is a leader in process control within the semiconductor industry, and they are seeking a Senior Manager for Product Marketing. This role involves leading product marketing efforts for 3Di and IR inspection solutions, creating compelling positioning and go-to-market strategies to enhance market leadership and drive adoption of innovative technologies.
3D TechnologyManufacturingSemiconductor
Responsibilities
Map the competitive landscape and the positioning of 3Di and IR inspection systems across the entire semiconductor inspection and metrology markets
Quantify ROI for these technologies and tying into yield improvement for HBM, GPU, and hybrid-bonded logic/memory fabs
Develop differentiation strategies to highlight the unique features of 3Di’s for precision bump metrology and IR inspection for sub-micron embedded defect detection capability on Dragonfly® platform
Craft sector-specific messaging for advanced packaging, wafer bumping, and hybrid bonding applications
Support launches of the technologies through webinars, technical briefs, sales training, and targeted campaigns
Enable field teams to articulate how precise bump metrology and sub-surface defect inspection adds yield trends and defect mapping value across various advanced packaging processes
Develop data-driven toolkits showcasing bump-height profile reproducibility and void detection sensitivity
Equip global sales with ROI-based calculators and use case playbooks
Spearhead participation at SEMICON and Fab-focused panels where these technologies offer demonstrable competitive advantage
Align closely with R&D & product management to feed market insights into future product development
Partner with marketing communications team to deliver thought leadership—e.g., application notes, data-driven proof-of-concept content
Qualification
Required
Minimum 5 years in semiconductor process control or advanced packaging inspection/metrology, especially with expertise in 3D bump measurement or hybrid bonding
Hands-on/marketing experience in laser triangulation, IR imaging, or metrology embedded in high-speed fab tools
Proven success in developing product launch strategies, technical collateral, and enabling global field sales for complex semiconductor equipment
Excellent communicator with demonstrated proficiency in live demos, webinars, case study management, and conference presentations
Strong command of market-sizing, competitive intelligence, and customer profiling
Aptitude for synthesizing technical specs into compelling product narratives and differentiators
Effective collaborator across functions such as Sales, R&D, Ops, and Customer Success
Goal and timeline focused—able to drive alignment, prioritize initiatives, and deliver high-impact results on schedule
Preferred
Familiarity with Onto Innovation's Dragonfly inspection platform, IR imaging, and associated software platforms (e.g., TrueADC, Discover®, Discover® AI/Defect)
Ability to translate system-level capabilities into fab-level business outcomes (yield, throughput, cost of ownership)
Benefits
Health, dental, and vision coverage
Life and disability insurance
PTO
401(k) with employer match
Employee Stock Purchase Program (ESPP)
Wellness initiatives
Company
Onto Innovation
Onto Innovation stands alone in process control with our unique perspective across the semiconductor value chain.
1001-5000 employees
H1B Sponsorship
Onto Innovation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (26)
2023 (12)
2022 (18)
2021 (13)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
unknown1999-11-12IPO
Leadership Team
Chris Seams
Chairman Of The Board
Recent News
2026-01-23
2026-01-16
2026-01-06
Company data provided by crunchbase