RAPP ยท 1 day ago
Senior Experience Strategist
New York - RAPP
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $100K/yr
5+ years expRAPP is a global precision marketing agency seeking a Senior Experience Strategist to join their Experience Strategy team. The role involves developing customer experience strategies and communication plans to enhance customer journeys across various channels, while collaborating with interdisciplinary teams to drive brand growth.
AdvertisingMarket ResearchMarketing
Responsibilities
Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process
Develop customer experience strategies that connect consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social
Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs
Develop creative briefs, brief internal creative teams, and work with them to inspire great work
Devise content and communication strategies that personalize at scale to engage different types of customers
Perform current state analyses including but not limited to market analyses and competitive analyses
Work collaboratively with the Marketing Sciences team to establish measurement and optimization plans
Extract insights and recommendations based on in-market performance readouts of your strategies
Set business rules for integrated campaigns and communicate rules to execution teams
Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements
Present strategic recommendations to agency and client stakeholders
Qualification
Required
Bachelor's Degree in related field or equivalent experience
5+ years of experience in strategic planning (with a brand, at an agency or similar)
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously
Proficient in Microsoft Office and development of PowerPoint or Keynote presentations
Excellent writing and editing skills with strict attention to detail
Benefits
Health/vision/dental insurance
401(k)
Stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation
Sick, and personal days
Positive activism days
Paid parental leave
Disability benefits
Company
RAPP
RAPP is a customer experience agency. It is a sub-organization of DAS Group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeannine Falcone
Global CEO
S
Shalini Gupta
EVP, Client Leadership, North America
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