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American Express · 3 weeks ago

Senior Manager-Marketing, Dialogic Growth Strategy

United States

Full-time

Remote

Senior Level

$104K/yr - $175K/yr

American Express is a company with a longstanding legacy of innovation and commitment to its customers. The Senior Manager of Customer Growth Dialogic Strategy will lead the development of growth strategies and oversee reporting and forecasting to optimize performance and unlock new growth opportunities.

Credit CardsFinanceFinancial ServicesPaymentsTravel

Comp. & Benefits

No H1B

Responsibilities

Lead the development of the MemVal treatment strategy, including message design, treatment evolution, and the “path to MemVal” process

Chair and lead the MemVal steering committee to ensure alignment, governance, and strategic prioritization

Rebuild and own monthly R&O, insights, and performance reporting across chat, phone, and emerging channels

Partner closely with product and cross-functional stakeholders to deliver forecasting excellence and transparent, actionable insights

Lead monthly reporting and forecasting routines, ensuring the delivery of clear, actionable insights while partnering with treatment owners and product, strategy, and marketing leadership teams

Strengthen collaboration frameworks with key internal partners, clarifying roles, responsibilities, and cross-team operating models

Define the long-term Dialogic growth strategy, encompassing membership value messaging, treatment evolution, and exploration of new channels

Build and mature channel eligibility reporting, processes, and issue-management routines to unlock growth within core operations

Collaborate with customer marketing channel owners to enhance end-to-end customer experience and share best practices across the enterprise

Qualification

Marketing strategyInsight generationProject managementCollaboration

Required

Proven experience in marketing strategy, analytics, or related strategic functions

Exceptional analytical, storytelling, and insight-generation skills, with the ability to translate complex data into clear recommendations and influence decision-making

Strong project management and organizational capabilities; thrives in fast-paced, evolving environments with multiple stakeholders

Demonstrated success building new processes, infrastructure, or operating models from the ground up

A highly collaborative, proactive mindset with a passion for innovation and shaping what's next