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rag & bone · 1 day ago

Senior Director, Product Marketing & Go-to-Market

NYC Metro Area

Full-time

Hybrid

Director/Executive

$170K/yr - $210K/yr

10+ years exp

rag & bone is a fashion company founded in New York, known for its commitment to authenticity and community. They are seeking a Senior Director of Product Marketing & Go-to-Market to lead the product storytelling lifecycle across various categories, ensuring cohesive brand narratives and effective go-to-market strategies.

ApparelE-CommerceFashion

Responsibilities

Own the end-to-end product positioning architecture across all categories: Women’s, Men’s, Denim, Miramar, Tailoring, Accessories, Footwear, and emerging licensed categories and collaborations

Translate design and merchandising intent into compelling, elevated consumer-facing storytelling that embodies rag & bone’s brand identity

Build seasonal 'big bet' product priorities; align cross-functional teams around hero items, franchises, fit stories, fabric innovation, and price/value narratives

Partner closely with Design and Merchandising to influence early product briefs and line development with market, trend, and consumer insights

Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning

Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories

Architect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions

Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches

Partner with head of International & Omni-Channel Marketing to create high-impact tools for store teams and wholesale partners (Nordstrom, Saks, Bloomingdale’s, specialty boutiques, and international partners)

Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts

Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities

Own the 'voice of the consumer' in collaboration with eCommerce, Retail, and Brand Marketing teams

Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends

Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail

Drive alignment across senior leadership on seasonal product priorities and narrative consistency

Lead and mentor a high-performing team across product marketing, GTM, and category strategy

Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center

Qualification

Product MarketingGo-to-Market StrategyInternational MarketingConsumer InsightsBudget ManagementCross-Functional LeadershipCultural AwarenessFluency in EnglishCommunication SkillsLeadership Skills