Established Search · 1 day ago
Senior Director of Product Marketing
United States
Full-time
Remote
Director/Executive
10+ years expEstablished Search is seeking a Senior Director of Product Marketing – Cardiology to lead the development and execution of product marketing strategies across the cardiology portfolio. This role involves overseeing marketing initiatives and ensuring alignment between product innovation and commercial objectives to drive growth in cardiovascular health technologies.
Staffing & Recruiting
Hiring Manager
Klaudia Topa
Responsibilities
Lead upstream marketing efforts, including market analysis, competitive intelligence, and voice-of-customer (VOC) activities
Identify, define, and prioritize new product opportunities based on emerging market trends, clinical requirements, and technological innovations
Drive the development and execution of a comprehensive product roadmap from concept through launch and lifecycle management
Influence product direction by integrating customer insights, market dynamics, and competitive positioning into strategic decision-making
Develop and implement robust go-to-market strategies for new product introductions in collaboration with Marketing, R&D, Sales, and Commercial teams
Serve as the subject matter expert for cardiology products, both internally and externally
Support sales training and enablement activities to ensure product knowledge and competitive differentiation across the organization
Establish and communicate compelling product value propositions that clearly articulate clinical and economic benefits
Build and maintain relationships with key opinion leaders (KOLs), clinicians, and industry stakeholders to anticipate future market needs and evolving competitive landscapes
Monitor and analyze competitive activity to inform market requirements and shape business planning efforts
Lead or contribute to market research initiatives that influence product strategy and business growth opportunities
Collaborate closely with Product Engineering, Clinical Applications, Regulatory, and Commercial teams to ensure alignment throughout the product lifecycle
Act as the voice of the customer within internal project teams, advocating for user needs and clinical relevance
Manage marketing contributions to cross-functional projects, ensuring clear communication, accountability, and successful execution
Qualification
Required
MUST HAVE CLINICAL EXPERIENCE WITH CARDIAC MRI
Bachelor's degree in Marketing, Business, Engineering, or a related field required
Minimum of 10 years of upstream marketing experience in medical imaging software, health technology, or MedTech industries
Proven success in conducting market research, developing product roadmaps, and driving product launches from concept through commercialization
Deep understanding of imaging software development, including post-image analysis technologies
Demonstrated ability to translate complex technical capabilities into clear and differentiated value propositions
Strong leadership skills with a collaborative, results-oriented approach
Exceptional communication, presentation, and stakeholder engagement abilities
Preferred
MBA or advanced degree preferred
Experience with Siemens MRI systems as a CMR technologist is highly preferred
Company
Established Search
Established Search is a global executive search firm focused on providing talent solutions across a broad range of job functions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase