Medit · 8 hours ago
Product Marketing Manager
Newport Beach, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $130K/yr
3+ years expMedit is a company focused on orthodontic solutions, and they are seeking a Product Marketing Manager for their orthodontics portfolio. This role involves leading marketing strategies, executing product launches, and collaborating with various teams to ensure successful market positioning and customer adoption.
3D TechnologyDentalHealth CareMedicalMedical Device
Hiring Manager
Eric Holmes
Responsibilities
Develop, lead, and execute comprehensive go-to-market strategies for Medit Aligners and Medit Ortho Suite releases, enhancements, and workflows
Build launch plans including positioning, messaging, segmentation, value propositions, channel strategy, timelines, and launch metrics
Coordinate launch readiness across cross-functional teams to ensure alignment and timely execution
Own downstream marketing for the orthodontics portfolio, including messaging frameworks, content strategy, campaign development, and field enablement
Translate product capabilities and clinical workflows into compelling market-facing materials and adoption programs
Support and execute integrated marketing campaigns, webinars, promotions, and demand-generation activities to drive utilization
Serve as the commercial lead for the orthodontic segment, with responsibility for portfolio performance, adoption metrics, and revenue impact
Analyze market trends, product usage data, segment performance, and customer feedback to identify opportunities and risks
Partner with leadership to recommend packaging, pricing input, promotions, and commercial programs that support segment growth
Conduct ongoing customer research and interviews to understand orthodontic workflows, needs, and barriers to adoption
Translate customer and market insights into actionable recommendations for messaging, GTM strategy, and product roadmap discussions
Maintain up-to-date competitive intelligence and equip Sales with clear competitive positioning and response guidance
Develop sales tools including pitch decks, sell sheets, workflow diagrams, FAQs, competitive comparisons, and objection-handling resources
Train Sales, Customer Success, and channel partners on product positioning, workflow benefits, differentiators, and launch updates
Align with Clinical Education to support consistent messaging in course content, webinars, and training programs
Lead the execution of orthodontic product commercialization, ensuring clear internal communication, asset delivery, and field readiness
Coordinate the development of supporting materials such as website copy, brochures, videos, email sequences, and KOL content
Track launch performance and recommend improvements to drive adoption and customer satisfaction
Support partnerships with orthodontic KOLs for product feedback, content creation, launch amplification, and case studies
Translate clinical insights into customer-ready messaging, assets, and workflow demonstrations
Collaborate with internal KOL and Clinical teams on webinars, education programs, and market engagement initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
3–7 years of product marketing experience within dental, orthodontics, medical device, software, or related industry
Demonstrated experience leading downstream marketing and go-to-market execution for a product or portfolio
Strong ability to translate technical and clinical information into differentiated messaging
Excellent communication, presentation, and cross-functional collaboration skills
Proven project management skills with the ability to manage multiple initiatives
Preferred
Experience within orthodontics, aligners, digital dentistry, or dental software strongly preferred
Experience working with KOLs, clinical educators, and regional sales teams
Familiarity with CRM systems, analytics tools, and marketing automation platforms
Company
Medit
MEDIT provides 3D measurement solution services for dental clinics and labs.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-12-29Acquired
2019-12-01Series Unknown
2019-04-01Series Unknown
Leadership Team
Han Ryu
Chief Executive Officer
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