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Finance of America · 3 weeks ago

Copywriter Sr, Performance Creative

United States

Full-time

Remote

Mid, Senior Level

$96K/yr - $115K/yr

5+ years exp

Finance of America is dedicated to helping homeowners unlock the potential of their retirement through reverse mortgages. The Copywriter Sr, Performance Creative is responsible for developing performance-focused copy for various paid media channels and collaborating with teams to create compelling messaging that drives conversions.

BankingFinancial ServicesLending

Responsibilities

Writes persuasive copy for paid social ads, search ads (headlines, descriptions), display/affiliate assets, and streaming/CTV scripts or overlays in both static and video formats

Creates strategic creative concepts and storyboards for video assets, collaborating with the performance creative designer to bring them to life

Works in paid media team meetings to review performance data (CTR, conversion rate, CPL, ROAS) and translate insights into new copy tests, messaging variants, and funnel optimization

Builds omni-channel copy frameworks to ensure messaging syncs across channels (social, streaming, search, affiliate) and supports an integrated acquisition strategy

Leverages audience segmentation, campaign data, and channel insights to tailor copy for specific funnel stages, audiences, and platforms

Collaborates with the performance creative designer and creative team to develop creative briefs, revision cycles, and asset versioning for high-volume production

Partners with web/dev/analytics teams to ensure tracking, tagging, and landing page copy align with media campaigns and conversion goals

Runs structured copy experiments (A/B, multivariate) to determine which messaging moves metrics, then scales top performers

Stays current on platform best practices for paid social and streaming, emerging ad formats (UGC, short-form, OTT), copy trends, generative AI in copywriting, and performance creative innovations

Manages multiple concurrent campaigns and deadlines, maintaining brand voice and compliance while delivering high-velocity copy production

Performs other duties as assigned

Qualification

Performance marketing writingVideo script writingPerformance metrics understandingData analysisGenerative AI familiarityCross-functional collaborationProofreadingCampaign managementWriting skillsFast-paced environment adaptability

Required

Minimum 5 years of related experience writing for performance-marketing channels such as paid social (Meta), search (Google/Microsoft), streaming/CTV or display/affiliate

Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors

Strong understanding of performance metrics (click-through rate, conversion rate, cost-per-lead, ROAS) and how copy influences them

Excellent writing, editing, and proofreading skills, with portfolio samples in paid media/ad copy format

Experience working with data, comfortable reading media performance reports, extracting insights, and applying them to copy strategy

Experience collaborating cross-functionally with media buyers, designers, analytics/BI, web/dev

Familiarity with generative AI or automation tools in copy production (e.g., text-to-variation, dynamic creative copy)

Experience adapting copy for multiple channels and formats, funnel stages, and audience segments

Comfortable working in a fast-paced environment, managing multiple campaigns and high volume of assets

Bachelor's Degree

Marketing, English, Communications, Journalism or related

Benefits

Health

Dental

Vision

Life insurance

Paid time-off benefits

Flexible spending account

401(k) with employer match

ESPP

Company

Finance of America

Finance of America Reverse LLC dba Finance of America (NMLS 2285) is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc.

Founded in 2013

New York, New York, USA

501-1000 employees