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Smartly · 1 day ago

VP Partner Management

New York

Full-time

Hybrid

Director/Executive

$200K/yr - $250K/yr

10+ years exp

Smartlyio is an AI-powered advertising technology company transforming ad experiences for brands and their consumers. As the VP of Partner Management, you will be responsible for stewarding and scaling the company’s most strategic partnerships, ensuring they deliver sustained value to customers and the business.

Ad TargetingAdvertisingAdvertising PlatformsE-CommerceSocial Media Advertising

Responsibilities

Lead and scale a high-caliber Partner Management organization focused on performance, enablement, and long-term joint success

Own the strategic and operational management of top-tier partners—including social, CTV, and programmatic platforms

Drive partner performance, ensuring partners meet or exceed commercial commitments, integration quality standards, support SLAs, and joint activation goals

Serve as the executive point of escalation for partner issues, ensuring swift resolution and seamless cross-functional coordination

Collaborate closely with Product and Engineering to ensure partner integrations remain stable, innovative, and aligned to roadmap priorities

Work with Commercial, Sales, and Customer Success teams to develop partner playbooks, co-selling frameworks, and joint value propositions that improve customer outcomes

Establish robust partner health frameworks—including KPIs, scorecards, QBR structures, business reviews, and governance models

Identify opportunities to deepen partnerships through expanded capabilities, advanced integrations, new feature adoption, or enhanced AI-driven workflows

Monitor partner ecosystem performance, competitive positioning, market shifts, and platform policy changes to inform strategy and proactively manage risk

Partner with Legal and Finance on contract renewals, renegotiations, incentive frameworks, and operational compliance

Represent the company with senior-level partner executives, industry organizations, and strategic forums

Qualification

Partner ManagementStrategic AlliancesPlatform OperationsEnterprise Account ManagementAd Tech/MarTech experienceSenior-level relationship managementGovernance structuresAPIsIntegrationsExecutive communicationProblem-solving skillsNegotiation skills

Required

10+ years in Partner Management, Strategic Alliances, Platform Operations, or Enterprise Account Management within Ad Tech/MarTech or digital media platforms

Strong understanding of the paid social, programmatic, creative automation, or measurement ecosystems

Proven success managing senior-level relationships with major platforms (Meta, TikTok, Google, Amazon, Snapchat, etc.)

Demonstrated experience leading teams responsible for partner performance, retention, and operational excellence

Ability to navigate technical discussions involving APIs, integrations, product capabilities, and data flows

Strong problem-solving, negotiation, and executive communication skills

A track record of building scalable governance structures, dashboards, QBR frameworks, and partner operations workflows

NYC-based or flexible to work within the company's hybrid model and travel to partner offices/events