nVent · 2 weeks ago
Director of Integrated Marketing, Industrial & Commercial
St Louis Park, MN
Full-time
Onsite
Director/Executive
$173K/yr - $257K/yr
12+ years expnVent is a leading global provider of electrical connection and protection solutions, seeking an experienced Director of Integrated Marketing to lead their marketing efforts for the Industrial and Commercial category. This role involves developing comprehensive marketing strategies, overseeing integrated campaigns, and driving customer engagement through innovative and data-driven approaches.
Electrical DistributionElectronicsManufacturing
Responsibilities
Develop and implement holistic marketing strategies that align with the Systems Protection Segment’s growth objectives, ensuring a cohesive approach across all marketing channels. Including BU marketing plans
Utilize market insights to identify customer and segment trends, preferences, and competitive landscape to inform strategy. Embed a data-driven culture that harnesses analytics and insights to shape marketing strategy, prioritize investments, allocate resources effectively, and drive continuous optimization of campaigns and performance
Design and execute multi-channel integrated marketing campaigns that enhance awareness and consideration for nVent Systems Protection solutions, leveraging digital, content, and traditional marketing channels
Lead the creation and execution of a content strategy that supports integrated marketing efforts, ensuring that all content is aligned with brand messaging and resonates with target audiences
Drive the generation and management of marketing qualified leads, collaborating closely with the sales organization to deliver on pipeline and revenue goals
Oversee brand positioning and ensure consistent messaging that aligns with the nVent parent brand across all marketing initiatives
Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement within the Systems Protection marketing function
Partner with Product Management, Sales, Enterprise and Regional Marketing teams to ensure alignment on marketing strategies, best practices, and resource allocation
Manage the segment marketing budget, ensuring optimal allocation of resources to high-impact campaigns and initiatives
Establish and track key performance indicators (KPIs) to evaluate the effectiveness of marketing activities, using insights to refine strategies and improve ROI
Qualification
Required
A minimum of twelve (12) years of progressive experience in integrated marketing roles, ideally within a business-to-business and/or industrial environment, including at least eight (8) years in a managerial position
Bachelor's or Master's degree in Marketing, Business Administration, or a related field
Demonstrated success in developing and executing marketing strategies that drive growth and enhance brand reputation
A customer-centric data-driven approach, dedicated to enhancing customer experience through targeted marketing efforts
Exceptional communication skills, both verbal and written, with the capacity to engage effectively with diverse audiences, both internally and externally
Experience in leading change initiatives within the marketing function, adapting to dynamic market conditions
Strong collaboration abilities to partner with global, regional, and functional leaders, driving alignment and influencing marketing transformation
Proficiency in data analytics and marketing technology to assess campaign performance and inform strategic decisions
Benefits
Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
A 401(k) retirement plan and an employee stock purchase plan — both include a company match.
Other supplemental benefits such as tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and legal & identity theft protection.
Company
nVent
nVent is an electronics manufacturing firm that specializes in providing electrical connection and protection solutions to customers.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2023-04-24Post Ipo Debt· $500M
2018-04-20IPO
Leadership Team
Beth Wozniak
Chief Executive Officer
Martha Claire Bennett
Chief Marketing Officer & EVP
Recent News
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