Betterworks · 1 day ago
Sr. Director, Digital & Content Marketing
United States
Full-time
Remote
Director/Executive
6+ years expBetterworks is an HR software company focused on transforming goal setting, performance management, and employee engagement. As the Senior Director of Digital & Content Marketing, you will oversee the content and digital strategy, leading efforts in SEO, website optimization, and AI-powered content systems to enhance buyer engagement and drive measurable business impact.
Enterprise SoftwareHuman ResourcesInformation TechnologySaaSSoftware
Responsibilities
Own Search, SEO & High-Intent Demand Capture
Lead Betterworks’ SEO and search strategy as a primary source of high-intent enterprise demand
Ensure strong visibility across traditional search engines and emerging LLM-based search and recommendation tools
Build a content and keyword strategy aligned to real buyer intent, focused on performance management challenges and solutions
Partner with Growth Marketing and RevOps to connect search-driven traffic to qualification, pipeline, and revenue outcomes
Define and own a content strategy tailored to CHROs and senior HR leaders , grounded in how they buy—not generic HR thought leadership
Build mid-funnel and sales-aligned content that supports buyer evaluation and deal progression
Establish a clear editorial point of view and quality standards across all content formats
Ensure content is designed for reuse across search, demand programs, sales enablement, lifecycle marketing, and product launches
Lead the use of AI-assisted content creation to increase scale and speed without sacrificing quality or credibility
Train and guide AI models using SME-backed inputs, proprietary insights, and editorial guardrails to avoid low-quality or generic outputs
Define processes for human review, validation, and continuous improvement of AI-generated content
Stay current on how AI and LLMs impact content creation, search visibility, and buyer behavior
Own Betterworks.com as a core revenue channel, with accountability for engagement and demo conversion
Lead website strategy, structure, and optimization, overseeing design and development
Establish testing and optimization practices to continuously improve messaging, UX, and conversion paths
Oversee the digital tech stack and CMS to support speed, scalability, and performance
Lead a web and content team with agency support as needed
Build clear workflows, ownership, and standards across content and digital execution
Coach and develop team members while raising the strategic and executional bar
Manage agency and freelancer relationships to ensure leverage, quality, and efficiency
Work closely with Product Marketing to translate product positioning and messaging into effective content and digital experiences
Partner with Growth Marketing to ensure content, SEO, and website efforts directly support demand generation and pipeline acceleration
Collaborate with Sales to ensure content reflects real buyer conversations and supports deal progression
Align with RevOps on measurement, attribution, and reporting
Qualification
Required
6+ years of experience in B2B SaaS marketing, with ownership of content, digital, and SEO for enterprise buyers
Strong expertise in SEO, website optimization, and content systems, with aggressive focus on how LLMs are reshaping search and discovery
Hands-on experience using AI tools to scale content creation, with a clear point of view on quality control and governance
Proven ability to translate buyer insight into content that drives engagement and pipeline impact
Experience leading small, high-impact teams and partnering cross-functionally
A pragmatic, outcomes-driven mindset with strong judgment and execution standards
Benefits
100% paid Medical/Vision/Dental for employees
Flexible time off
Parental Paid Leave policy
Monthly internet stipend
Flex days
Company
Betterworks
Betterworks is a software platform specializing in businesses improving employee performance and engagement services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$161.5MKey Investors
Kleiner Perkins
2024-11-15Series B· $32M
2021-05-18Series C· $61M
2019-03-07Series B· $51M
Leadership Team
Doug Dennerline
CEO and Executive Chairman
Maher Hanafi
Senior Vice President of Engineering
Recent News
Business Insider
2025-08-17
Digital Journal
2025-07-19
RemoteTech Breakthrough
2025-06-20
Company data provided by crunchbase