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Barrio Tacos · 1 week ago

Social Media Manager & Content Creator

Haverhill, MA

Full-time

Hybrid

Mid Level

3+ years exp

Barrio Tacos is seeking a creative and driven Social Media Manager & Content Creator to lead their digital presence across multiple platforms. This role involves developing social media strategies, creating content, and engaging with the community while traveling to various locations. The ideal candidate will have a passion for storytelling and branding, along with strong analytical skills.

BrewingCateringFood and BeverageFood ProcessingRestaurants

Responsibilities

Develop and execute social media strategies to grow brand awareness, engagement, and reach

Plan, shoot, and edit high-quality photo and video content for use across Instagram, TikTok, Facebook, and other channels

Travel regularly to Portsmouth, NH; Salem, MA; and Haverhill, MA to capture location-specific content

Create and manage monthly content calendars, ensuring alignment with corporate campaigns, promotions, and events

Write engaging captions and copy tailored to each platform

Monitor trends, hashtags, and platform updates to keep content fresh and relevant

Track performance metrics, analyze results, and optimize strategy based on insights

Collaborate with internal teams (marketing, operations, events) to ensure brand consistency

Manage community engagement: respond to comments, DMs, and reviews in a timely, brand-appropriate manner

Create and manage META advertising campaigns (Facebook & Instagram) to support hiring initiatives, highlight specials, and promote seasonal events and brand activations

Qualification

Social media managementContent creationPhotographyVideographyEditing tools proficiencySocial media analyticsCommunity engagementGraphic design experienceWriting skillsProject management