Marriott International · 1 day ago
Senior Marketing Manager
Houston, TX
Full-time
Onsite
Mid, Senior Level
$86K/yr - $117K/yr
3+ years expMarriott International is a leading hospitality company, and they are seeking a Senior Marketing Manager to lead marketing strategies for their hotels. The role involves developing comprehensive marketing strategies, managing digital presence, and overseeing communication to drive revenue and brand integrity.
LeisureTourismTravel
Responsibilities
Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s)
Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance
Leads repositioning efforts in partnership with Area Team, GM and hotel executive team
Serves as brand guardian / liaison, verifying all marketing reflects brand voice
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines
Leads the strategic pull-through of continent and brand promotions and campaigns
Partners with Revenue Management to develop and execute promotional strategy efforts
Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution
Supports group lead generation efforts
Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners the key marketing reports and adjusts strategy accordingly
Manages internal and external partners to verify deliverables are executed to support hotel strategy
Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites
Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment
Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency
Identifies digital marketing opportunities on third party and local partner sites
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems)
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
Creates landing pages and Discovery Pages to enhance content, as applicable
Manages guest communications (e.g. confirmation, pre-arrival, etc.)
Sets overarching partnership strategy for hotel/cluster of hotels
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS)
Manages cluster marketing strategies
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels
Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments
Manages PR agency, if applicable, or manage PR messaging
Manages execution of PR events, promotions
Identifies outlet marketing opportunities on third party and local partner sites
Defines in-house F&B programming in partnership with F&B Director and manages execution
Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments
Develops and implements social strategy
Manages paid social media budget and strategy
Assists in reviewing social media content calendars and collect local area and property events
Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools
Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)
Manages development, design of hotel collateral as needed
Completes other reasonable duties as requested by leadership
Qualification
Required
2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area
4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area
Company
Marriott International
Marriott International, Inc.
10001+ employees
H1B Sponsorship
Marriott International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (84)
2023 (97)
2022 (77)
2021 (37)
2020 (58)
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
IndiaTimes
2025-11-12
2025-11-09
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