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The Odom Corporation · 6 days ago

Trade Development Manager - Wine & Spirits

Anchorage, AK

Full-time

Onsite

Mid, Senior Level

$58K/yr - $75K/yr

5+ years exp

The Odom Corporation is a leading distributor in the beverage industry, and they are seeking a Trade Development Manager for Wine & Spirits. This role serves as the primary liaison between the local market and suppliers, focusing on developing strategic marketing programs and managing supplier relationships to meet business objectives.

Food and Beverage

Responsibilities

Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in

Plan, execute and evaluate sales, promotions, and marketing of brands

Deliver marketing brand plans to the sales force and management teams

Lead Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership

Direct the implementation of new and existing marketing initiatives utilizing various strategic platforms for the division; develops new item launch strategies

Ensure all programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance

Set program objectives and measure ROI with a KPI scorecard

Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory

Ensure brand pricing and gross profit is aligned to strategy by channel

Oversee funds and banks as related to local marketing and brand planning

Utilize various available analytic tools (Sales Nav, Steelwedge, Compass, Go Spot Check, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc

Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting

Develop and enhance relationships with the trade through participation in food/wine/industry-related events

Survey retail outlets monthly to determine and track competing brands and wholesalers. Also to familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts

Support POS / VAP planning and buys

Coach, direct, and counsel team on overall performance; define expectations and monitor progress

Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to

Perform other job-related duties as assigned

Qualification

Commercial FinancePricing PracticesWineSpirits KnowledgeAnalytical SkillsComputer ProficiencyPresentation SkillsProject ManagementInterpersonal Skills

Required

Bachelor's degree in a related field; or an equivalent combination of education and experience

Five years of relevant experience

Able to obtain and meet industry licensing requirements as needed

Must possess a valid driver license and secure and maintain auto-liability insurance by state laws

Overnight travel as required

Preferred

Good knowledge of Commercial Finance and Pricing practices

Knowledge of applicable state regulations and adult beverage market dynamics

Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software

Presentation skills necessary to effectively communicate, update, persuade, and facilitate discussions with all levels of management

Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders

Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service

Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output

Strong analytical, verbal, and written communication skills

Auto Insurance

Non-DOT