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LASO Health · 1 day ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

$140K/yr - $180K/yr

LASO Health is a Series A company focused on making health accessible to the non-benefited population. The Head of Marketing will build and lead the marketing function, emphasizing earned media and demand generation to create a scalable inbound pipeline.

Computer Software

Responsibilities

Understand our target prospects (brokers, enrollment firms, employers, etc.) and secure consistent coverage in relevant media sources

Build and execute a thought-leadership calendar around the crisis of the non-benefited worker (data-backed reports, op-eds, proprietary research)

Land 6–10 high-impact speaking engagements per year for the CEO/founders (SXSW, HLTH, Workday Rising, etc.)

Turn every milestone (funding, product launches, customer wins) into earned stories

Launch and scale inbound channels (SEO, LinkedIn organic + paid, webinars, co-marketing with benefits brokers, content syndication) that ride the earned-media wave

Rapidly ramp MQL volume while keeping lead quality exceptionally high

Qualification

Earned mediaDemand generationInbound marketingDigital health experienceRelationships with journalistsOutcome orientationContent creationLeadership

Required

Ran PR/earned media in-house at an early-stage startup (ideally Seed/Series A, < $5M ARR) and personally secured repeated coverage that moved the needle on pipeline/signups

Built inbound demand gen from scratch that delivered measurable MQL growth and accelerated a working sales motion

Operated as a true 0→1 leader in a fully remote environment

Exhibit extreme agency and outcome orientation — you ship fast, measure everything, kill what doesn't work, double down on what does

Past role where marketing directly helped grow ARR by multi-millions in 12–24 months