BioTalent · 2 weeks ago
SVP Brand Strategy - Pharma Advertising
New York, United States
Full-time
Onsite
Director/Executive
8+ years expBioTalent is a company focused on brand strategy in the pharmaceutical advertising sector, seeking an SVP to lead their brand strategy function. This role involves developing brand strategies, mentoring teams, and collaborating across various functions to ensure strategic integration.
RecruitingStaffing Agency
Hiring Manager
Kelly Kennington
Responsibilities
Lead and own the brand strategy function across key client accounts, including insight generation, positioning, messaging, and execution planning
Translate qualitative and quantitative research into compelling strategic frameworks that inform creative and tactical solutions
Develop and articulate clear brand strategies that connect business goals with audience needs and cultural dynamics
Ensure strategic thinking drives creative briefs, campaigns, and integrated communication plans
Act as a primary strategic partner to senior clients, building trust and delivering forward‑looking counsel
Lead client workshops, strategic presentations, and executive‑level discussions
Mentor and develop strategy teams, setting best practices and elevating strategic capability
Partner closely with creative, account, medical, media, and planning teams to ensure integration of strategy across all deliverables
Work with leadership on new business opportunities, helping shape pitches, strategic narratives, and growth plans
Maintain deep market, competitive, and cultural knowledge to proactively advise clients and internal teams on emerging trends
Represent the strategic voice of the agency in industry forums, pitches, and client engagements
Qualification
Required
Extensive experience (8-10+ years) in brand strategy, planning, or strategic consulting, with background in advertising, healthcare communications, or related fields
Proven ability to lead and inspire strategic thinking across teams and accounts
Strong client presence with experience engaging senior-level executives and stakeholders
Skilled in research synthesis, insight development, and narrative construction
Experience guiding strategy through to creative, digital, HCP/patient engagement, or market access work
Excellent communication, presentation, and persuasive writing skills
Company
BioTalent
BioTalent is life sciences recruitment agency with international reach and unrivalled knowledge & expertise.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase