PNC · 1 day ago
Business Analytics Lead - Marketing & Customer Analytics
PA - Pittsburgh (15222)
Full-time
Onsite
Senior Level
5+ years expPNC is a bank that values its people as its greatest differentiator and competitive advantage. They are seeking a Business Analytics Lead to support Consumer and Small Business deposit marketing programs, focusing on optimizing campaign performance and demonstrating the value of marketing investments.
BankingFinanceFinancial Services
No H1B
Responsibilities
Lead analytics for direct mail and direct response campaigns including test design, audience selection, campaign measurement, and insight generation
Develop campaign test designs with holdout groups, synthetic control groups, or other test design methodologies to enable accurate incrementality analysis
Monitor the quality and longevity of acquired customers using cohort and vintage analysis techniques
Create modern dashboards (Tableau preferred, Power BI acceptable) to track campaign performance, customer acquisition, and business quality
Run match-back analysis and different attribution techniques to properly handle conversions across channels
Move beyond descriptive reporting to provide prescriptive insights with actionable recommendations to power future growth for marketing team
Present complex analytical results with recommendations to technical and non-technical audiences, including senior leadership
Qualification
Required
At least 5 years of experience in analytics with a strong background in direct response marketing
Bachelor's or master's degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related)
Experience with statistical testing methodologies and A/B testing (control groups, statistical significance, multivariate testing)
Strong technical proficiency in: SQL, Python (JupyterHub Notebooks), Hadoop, and dashboarding tools (Tableau/Power BI)
Experience with cohort/vintage analysis, multi-touch attribution, meta-analysis, list segmentation strategies, and incrementality measurement
Excellent written and verbal communication skills, able to translate data results into actionable recommendations which improve PNC Marketing
Highly motivated, eager to learn new analytical concepts, and willing to take ownership of projects to drive results
Strategic thinker with vision and a collaborative approach to working with team and business partners
Preferred
Analytical Thinking
Business Intelligence (BI)
Concept Development
Data-Driven Decision Making
Data Integration
Market Research
Performance Metrics
Qualitative Research
Strategic Planning
Benefits
Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level and years of service
Company
PNC
PNC is a financial service company providing bank deposits products and services to its community.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1975-11-17IPO
Leadership Team
Keith Hayes
SVP, PNC Aviation Finance
M
Michael Gaber
Senior Vice President - Originations
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