Samsung Ads · 3 months ago
Manager, Performance Marketing - Digital Appliances
700 Sylvan Ave Englewood Cliffs, NJ, USA
Full-time
Onsite
Mid, Senior Level
$126K/yr - $156K/yr
5+ years expSamsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics. The Manager of Performance Marketing will create and manage plans to generate revenue and traffic through various digital marketing channels, contributing to growth in the appliances business.
Marketing & Advertising
Responsibilities
Oversee Google Ad properties (Paid search PLA, PMAX, Demand Generation), Affiliate & EPP partnerships, and other paid media campaigns focused on generating S.com revenue and traffic against ROAS goals
Contribute to full-funnel paid media planning and execution; social (paid and owned) and CRM
Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance
Responsible for forecasting projected revenue, traffic and spend (commission) by channel
Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets
Collaborate with Samsung.com category managers to prioritize and execute business objectives, offers and launches for the appliances division
Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns
Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions
Work closely with Digital Product, Creative Services and UX teams to optimize landing page conversion
Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs
Analyze campaign performance data to identify trends, insights, and areas for improvement
Generate ongoing GTMs and recaps for cross-functional and executive sharing
Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio
Continuously test new creative, offers, ad formats, landing pages within existing programs
Design, execute, and monitor owned and partner CRM campaigns to drive customer acquisition, retention, and upselling
Qualification
Required
5-7 years of experience in performance marketing, growth marketing functions for brands or at agencies
Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations
Strong analytical, data-driven problem solving and decision-making skills
Ability to work under pressure and fast deadlines, and ability to manage multiple projects
Knowledge of channel backend tools for Google Ads, Meta Ads, DV360, CM360
Strong track record of delivering growth targets for consumer goods
Entrepreneurial spirit and excellent communication skills (verbal and written)
Strong knowledge of excel, Vlookup
Bachelor's degree
Preferred
Experience with Tableau a plus
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
MBO bonus compensation, based on company, division, and individual performance
Company
Samsung Ads
Samsung Ads helps consumers discover relevant content and brands across Smart TVs, mobile, and desktop.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kimberly Lauterbach
Head Of Business Operations
Recent News
2025-12-16
2025-12-15
Company data provided by crunchbase