Zoetis · 2 months ago
Senior Product Manager, Marketing Cloud & Automation
United States
Full-time
Remote
Senior Level
$142K/yr - $205K/yr
7+ years expZoetis is seeking a dynamic and experienced Senior Manager of Marketing Automation to support the Marketing Automation team. This role will be responsible for managing business requirements for Salesforce Marketing Cloud and executing targeted campaigns in collaboration with digital marketing.
AgricultureBiotechnologyHealth CareMedicalPharmaceuticalVeterinary
Responsibilities
Work closely with commercial partners to understand their needs and translate them into detailed business requirements for IT business partners as US roadmap for capabilities
Ensure clear communication and alignment between business and IT teams to facilitate the successful implementation of marketing automation solutions related to salesforce marketing cloud
Design business requirements and ensure proper backlogging and process creation based on the needs of commercial partners
Develop and implement effective SOPs and processes to streamline operations and enhance efficiency
Execute Salesforce Marketing Cloud campaigns, including the digital HTML building of emails, landing pages, and automation into lead routing tools
Build and optimize customer journeys from a technical point of view, ensuring seamless and personalized customer experiences
Utilize Salesforce Marketing Cloud tools to create, test, and deploy digital marketing campaigns
Monitor and analyze campaign performance, making data-driven adjustments to improve outcomes
Collaborate with internal stakeholders, including marketing, sales, and IT teams, to ensure successful project delivery including optimization of digital tactics to leverage the full breadth of automation capabilities including journey building and personalization
Coordinate with Zoetis Global Digital Teams & Salesforce experts to leverage global best practices and technologies
Strong Interpersonal skills, negotiation and collaboration required
Qualification
Required
Minimum of 7-10 years of experience in digital marketing, with a focus on marketing automation and Salesforce Marketing Cloud
Strong technical skills in HTML, email building, landing pages, and marketing automation tools
Excellent project management skills, with a demonstrated ability to manage multiple projects and meet deadlines
Proven experience in translating business requirements into technical specifications and managing SOPs
Bachelor's degree in communication, marketing, business, or related fields
Knowledge of lead routing tools and customer journey mapping
Salesforce Marketing Cloud Email Specialist Certification, Required
Python, Azure Experience Required
Preferred
Experience working with Azure, tableau, Lead Scoring, Audience builder, & Python strongly preferred
Experience developing customized marketing cloud solutions including data extensions, APIs, data management and user management, preferred
Salesforce Marketing Cloud Administrator Certification, Preferred
Salesforce Marketing Cloud Developer Certification, Preferred
Benefits
Healthcare and insurance benefits beginning on day one
A 401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation
Company
Zoetis
Zoetis is an animal health company that advances care for animals and supports their health and wellbeing.
10001+ employees
H1B Sponsorship
Zoetis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (136)
2024 (80)
2023 (89)
2022 (126)
2021 (47)
2020 (63)
Funding
Current Stage
Public CompanyTotal Funding
$3.62BKey Investors
Bill & Melinda Gates Foundation
2025-12-16Post Ipo Debt· $1.75B
2025-08-11Post Ipo Debt· $1.85B
2023-03-01Grant· $15.3M
Leadership Team
Kristin Peck
Chief Executive Officer
Chitra Varma
Head, Commercial ERP Products
Recent News
Company data provided by crunchbase