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Eightpoint · 1 week ago

Account Manager, Digital Media

Fort Myers, FL

Full-time

Hybrid

Entry, Mid Level

Eightpoint is an internet technology company focused on developing user-centric products and content that drive growth for partners. The Account Manager will oversee and grow relationships with Agency Partners, providing guidance and insights to help them manage performance campaigns effectively across various channels.

AdvertisingAppsDigital MarketingDigital MediaMobile AdvertisingSEMSEO

Growth Opportunities

Responsibilities

Serve as the primary daily contact for Agency Partners running campaigns for Eightpoint

Provide proactive support, clear communication, and timely guidance to help agencies scale spend while maintaining performance targets

Host regular check-ins to review pacing, strategy, creative testing, and channel opportunities

Track agency campaign performance across social, native, display, search, and emerging placements and interpret trends around CTR, conversion rate, margin, and revenue KPIs

Identify opportunities for optimization, expansion, or reallocation across geos, devices, audiences, and creative angles

Flag performance anomalies early and collaborate with agencies to troubleshoot and resolve issues quickly

Develop account growth plans for each agency by identifying scalable traffic sources, content pairings, and new campaign constructs

Provide agencies with creative guidance, landing page insights, content recommendations, and competitive benchmarks to improve campaign performance

Collaborate with internal teams to share learnings that support agency success (content, product, analytics)

Maintain accurate reporting on agency performance, pacing, and budget utilization

Analyze data to produce actionable insights and communicate them clearly to agency stakeholders

Support forecasting and weekly/monthly business reviews

Ensure agencies follow internal workflows, compliance requirements, and proper attribution practices

Assist with agency onboarding, including training on best practices and internal tools

Support Creative, Content, and Product teams with feedback loops sourced from agency insights

Qualification

Agency Relationship ManagementPerformance MonitoringData AnalysisDigital MarketingExcel FunctionsSQL/RedshiftCommunicationOrganizational SkillsAdaptability