Barr, Inc. · 1 day ago
Digital Marketing Manager I
Oshkosh, WI
Full-time
Onsite
Mid LevelBarr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for their B2B industrial business. The role involves setting strategy, executing tactical programs, and establishing processes to drive qualified inbound leads and measurable growth.
B2BB2CWholesale
Responsibilities
Build an ROI-driven marketing strategy and translate it into executable, tactical plans
Establish processes and infrastructure in a low-structure environment
Design and optimize the sales process for inbound leads and online B2B sales
Partner with and manage external agencies
Thrive in ambiguity; prioritize, test, and iterate quickly
Own SEO, SEM, PPC, AI search, display, retargeting, and paid social
Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn
Launch full-funnel social campaigns that drive qualified prospects and sales
Drive lead generation and qualification; build scalable nurture programs
Map and optimize the full user journey from first touch to repeat purchase
Manage inbound lead capture, scoring, routing, and SLAs with Sales
Support and optimize B2B ecommerce flows, merchandising, and promotions
Own website SEO optimization and technical hygiene
Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs
Run A/B and multivariate tests across ads, landing pages, and emails
Execute content optimization for search intent and conversion
Lead PR initiatives; secure earned coverage and manage paid placements
Plan and buy media across digital channels; manage budgets and pacing
Oversee industrial product photography and asset management
Update websites, product pages, and assortments with accurate content
Qualification
Required
Build an ROI-driven marketing strategy and translate it into executable, tactical plans
Establish processes and infrastructure in a low-structure environment
Design and optimize the sales process for inbound leads and online B2B sales
Partner with and manage external agencies
Thrive in ambiguity; prioritize, test, and iterate quickly
Own SEO, SEM, PPC, AI search, display, retargeting, and paid social
Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn
Launch full-funnel social campaigns that drive qualified prospects and sales
Drive lead generation and qualification; build scalable nurture programs
Map and optimize the full user journey from first touch to repeat purchase
Manage inbound lead capture, scoring, routing, and SLAs with Sales
Support and optimize B2B ecommerce flows, merchandising, and promotions
Own website SEO optimization and technical hygiene
Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs
Run A/B and multivariate tests across ads, landing pages, and emails
Execute content optimization for search intent and conversion
Lead PR initiatives; secure earned coverage and manage paid placements
Plan and buy media across digital channels; manage budgets and pacing
Oversee industrial product photography and asset management
Update websites, product pages, and assortments with accurate content
Preferred
BigCommerce (or similar ecommerce platform)
Acumatica (ERP)
HubSpot (CRM/marketing automation)
Twilio (SMS/communications)
B2B industrial marketing experience
Benefits
Health insurance
Company-paid life insurance
Supplemental insurance options
Company
Barr, Inc.
Barr, Inc is a supplier of quality new and used refrigeration systems and new and used walk-in coolers and walk in freezers, glass door display coolers and glass door display freezers, combination coolers and freezers, drive in coolers and drive in freezers, cooler panels and freezer panels and industrial ice machines sold in the US and Internationally.
Founded in 1978
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Peggy Kohl
Chief Operating Officer
Recent News
LondonlovesBusiness.com
2025-07-30
2025-07-29
Company data provided by crunchbase