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NEOGOV · 1 day ago

Destination Development - Sports & Events Manager

Glendale, AZ

Full-time

Onsite

Mid Level

$63K/yr - $95K/yr

3+ years exp

The City of Glendale is a world-class sports, entertainment, and visitor destination experiencing rapid economic growth and development. The Destination Development - Sports & Events Manager develops and implements sports-and-event-generating programs to promote Glendale as a premier destination for tournaments, signature events, and entertainment experiences.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Develops and implements sports and event sales strategies and activities to promote Glendale and the region as a premier sports and entertainment destination

Generates and attracts quality leads for Glendale hotels, sports venues, and tourism-related businesses to increase revenues and economic impact

Plans, executes, and implements sales efforts for the City at local, regional, national, and international sports trade shows, sales missions, and industry events. Coordinates stakeholder partnerships, appointments, trip reports, and follow-up

Builds relationships with local, regional, national, and international sports and tourism professionals to attract tournaments, signature events, and fan experiences in partnership with hospitality and tourism organizations

Organizes and leads familiarization tours and site visits of Glendale for sports organizers and event planners, including creating itineraries, securing hotel, dining, and venue accommodations

Administers the Tourism Investment Fund and supports related grant or funding processes

Generates sports sales reports, business plans, and economic impact data in a clear, organized, and concise manner

Provides content for social media and digital platforms to promote sports, tournaments, and events

Responds to marketing and advertising requests from vendors, sports organizations, and potential partners

Coordinates and facilitates activities associated with digital and print advertisements, sponsorships, and marketing collateral

Maintains lead and client data utilizing a computerized customer relationship management (CRM) system

Assists sports clients and event planners with logistics, communications, and City service coordination

Assists with the operation of the Glendale Visitor Center as needed

Maintains regular and reliable attendance

Demonstrates superior seamless customer service, integrity, and commitment to innovation, efficiency, and fiscally responsible activity

Participates in public relations, media opportunities, and publicity functions to promote Glendale, its sports industry, and its event assets

Develops and maintains promotional relationships with sports commissions, event rights holders, and hospitality partners

Facilitates and maintains the stakeholder membership program

Operates a City vehicle for business-related travel

Performs other related duties as assigned

Qualification

Sports event salesTourism marketingStakeholder partnershipCRM systemsBudgeting methodsCustomer serviceReport preparationEvent planningBilingual (English/Spanish)Communication skills

Required

Three years of experience in sports event sales, tourism, or hospitality/event sales

Bachelor's degree in sports management, tourism, business administration, marketing, or a related field

Any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities may be qualifying

Principles and practices of sports tourism, event sales, and destination marketing

Development of sports/event sales strategies and analysis of trends, demographics, and forecasts

Budgeting and reporting methods relevant to sports and event sales

Effectively promote Glendale as a sports and events destination

Prepare clear, concise reports and presentations for varied audiences

Analyze market data and event impacts to inform strategy

Communicate clearly and professionally, both orally and in writing

Build and maintain strong partnerships with stakeholders across sports, tourism, and hospitality industries

Operate computers and software including Microsoft Office and CRM systems

Learn job-related material through training and on-the-job instruction

Safely operate City vehicles

Must possess a valid Arizona driver's license and maintain an acceptable driving record

Requires the use of City vehicles on City business

Must be able to work irregular hours, including evenings and weekends

Preferred

Bilingual (English/Spanish) skills preferred

Sports/Tourism certification such as STS Designation

Benefits

The City of Glendale offers a generous benefits package with competitive rates that become effective the 1st of the month following 30 days of employment.

The City of Glendale observes 10.5 holidays per year, and full-time employees are also granted an additional 12 hours of holiday special leave per calendar year to celebrate their cultural or religious holidays.

Vacation leave accrues at 5.33 hours per pay period (138 hours/17.25 days per year), and increases to 6.12 hours after 5 years, and to 7.6 hours after 10 years of service.

Sick leave accrues at 4.4 hours per pay period (114 hours/14.25 days per year).

This position participates in the Arizona State Retirement System (ASRS). Contribution is mandatory, and the current contribution rate is 12.00%.