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FirstService Residential · 1 day ago

Director of Marketing

Brooklyn, NY

Full-time

Hybrid

Director/Executive

$125K/yr - $140K/yr

6+ years exp

FirstService Residential is seeking a Marketing Director responsible for driving local marketing in the New York market. This role involves collaborating with various teams to execute marketing strategies and develop relationships with market leaders to ensure alignment across marketing and sales.

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Responsibilities

Lead local marketing efforts for the New York market, establishing relationships with stakeholders across these markets to support and balance global marketing plans and local marketing execution

Collaborate with the VP of Marketing, East, North and South Regions to develop and execute the marketing plans that are designed to achieve growth across in the market in partnership with the lead generation, content and creative and strategic communications leaders

Collaborate and brief the inhouse agency and growth team in support of local plans

Leverage AI tools and market insights to develop local campaigns and content

Develop local advertising plans and work with the regional creative team for execution (print ads, industry opportunities, etc.); lead local geo-targeting to amplify local campaigns and events

Identify PR opportunities and collaborate with the Vice President, Strategic Communications on PR strategy and execution

Partner with Regional Vice President of Sales, North Region, driving marketing efforts and alignment between sales and marketing through monthly meetings, pursuit plans and execution and act as a liaison between regional sales and the lead generation team

Lead all regional and market event and sponsorship activity (external facing) including both the event plan and the promotional plans, briefing creative and content with the local team, briefing the lead generation team for registration and invitation execution, lead webinars and provide stakeholders with all needed materials and collateral for in-person

Develop and lead execution on internal associate referral programs and online reputation programs (i.e. Simply Ask) In New York and in collaboration with the other directors to leverage proven tactics

Analyze marketing tactics’ performance and present insights to stakeholders in partnership with the VP of Marketing, East, North and South Regions and the support of the lead generation team

Manage local marketing budgets in partnership with the VP of Marketing, East, North and South Regions including reporting and invoice management

Qualification

Marketing strategyProject managementCommunication skillsAI tools proficiencyBudget managementMulti-taskingTeam collaborationTime managementConfidentiality

Required

Bachelor's degree in Marketing, Communications, Advertising, or a related field required

6+ years of experience in marketing or related field required

Solid understanding of effective marketing and communications strategies

Outstanding written, verbal, presentation and editing skills

Ability to establish a solid working relationship with senior level management, the Business Development team and Operations team

Strong project management and time management skills, ability to prioritize and work efficiently under pressure

Ability to work with sensitive or confidential information

Works effectively with coworkers, clients, customers, and others by sharing ideas in a constructive and positive manner; addresses problems and issues constructively to find mutually acceptable and practical business solutions

Must possess a high energy attitude and an ability to multi-task/prioritize different projects at any given time

Ability to maintain confidentiality and handle sensitive information with discretion