Hastings People · 1 day ago
Vice President Marketing
LA Metro Area
Full-time
Onsite
Director/Executive
$220K/yr - $220K/yr
10+ years expHastings People is a destination wine retailer that combines fine wine with exceptional dining experiences. They are seeking a Vice President of Marketing to oversee the marketing strategy and deployment, leading a high-performing team in brand-building and performance optimization.
Staffing & Recruiting
Hiring Manager
Benjamin Fitzgerald
Responsibilities
Own and lead the full marketing strategy, budget, and execution plan across all channels and disciplines
Directly manage and grow the internal marketing team
Develop strategic campaigns that drive membership growth, meeting and event revenue, and brand equity
Oversee paid digital, SEO, CRM, lifecycle marketing, and website performance
Lead the evolution of brand identity and storytelling to ensure cohesion across all markets and channels
Partner with Sales and Operations teams to align messaging, campaign timing, and growth objectives
Manage marketing reporting and analytics, tying spend to measurable outcomes
Oversee all agency and platform partners to ensure ROI, efficiency, and alignment
Guide creative development across content, email, paid, social, and activations
Shape the brand’s long-term positioning as an elevated leader in the co-working sector
Qualification
Required
A strategic marketing leader with 10+ years of experience, including at least 5 in a senior role
Deep experience across both brand and growth disciplines
Proven track record scaling marketing efforts across multiple markets
Comfortable leading both creative and performance teams
Highly analytical, with a strong command of marketing data and KPI reporting
Adept at leading cross-functional initiatives and aligning stakeholders
Strong understanding of hospitality, lifestyle, or premium membership-based businesses
Excellent communicator with strong team leadership and management skills
Hands-on and collaborative, comfortable operating in a high-growth, founder-led environment
Company
Hastings People
Hastings People is redefining best practice in a uniquely innovative Hospitality & Leisure recruitment consultancy, operating at Senior Management to Executive level.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase