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Threshold Brands · 1 day ago

Director of Marketing - USA Insulation Franchise

United States

Full-time

Remote

Director/Executive

$110K/yr - $120K/yr

7+ years exp

Threshold Brands is a multi-brand franchisor dedicated to enhancing homeowners’ lives. They are seeking a proactive marketing leader to take charge of their USA Insulation brand, focusing on growth through various marketing strategies and technologies.

Facilities Support ServicesFranchiseHome Services

Responsibilities

Lead all marketing activities, campaigns, and outcomes

Principal architect of brand, lead gen, and social strategies

Consult with franchisees on developing and executing their marketing plans to help drive leads and brand awareness within their markets

Conducts or supports marketing onboarding and training for new franchise locations, as well as provides post-launch

Manages a communications calendar with monthly/quarterly marketing updates and best practices

Helps drive adoption of marketing tools and services among franchisees

Trains locations on effective grassroots marketing programs such as local events

Works with agencies to analyze performance of local marketing programs

Responsible for driving brand reputation score goals

Handles other duties as assigned, including but not limited to providing marketing support to other departments when needed, processing monthly invoices, and generating KPI reports

Qualification

7 years marketing experienceFranchise marketing experienceLocal marketingDigital marketingMarketing degreeSEOSocial marketingOffline marketingAgency managementProject managementBusiness writingPresentation skillsTime managementFlexibility