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Shell · 1 day ago

Digital Marketing Manager

Houston, TX

Full-time

Hybrid

Mid, Senior Level

$122K/yr - $182K/yr

7+ years exp

Shell is a leading energy company that has been in the US for over 100 years, providing essential energy solutions. They are seeking a Digital Marketing Manager who will manage and consult on digital marketing strategies for their franchise network, focusing on enhancing brand experience and driving marketing initiatives across various digital platforms.

EnergyOil and GasRenewable Energy

Comp. & Benefits

No H1B

Responsibilities

Leading the digital media planning process for the national advertising plan, including programmatic, paid media channels and premium digital sponsorships which may include tactics including paid search, online video, digital audio, display, social media, influencer marketing and other programs

Managing and continually optimizing all websites, microsites and franchisee resource webpages including continually optimizing a consistent UX-UI experience across the digital platforms, both for consumers and franchisees

Owning the SEO & Paid Search strategy and execution – implement and monitor SEO strategies to improve organic visibility and rankings and manage paid search campaigns including keyword strategy, bid optimization and performance reporting

Digital Media planning, Performance management, optimization and deployment of all performance media channels (Paid search, digital video etc.)

Digital analytics and reporting – track, analyze and report website statistics and paid media performance leveraging a range of digital KPIs across analytics platforms

Managing the development and execution of the social media strategy to help drive brand affinity and engagement

Partnering with the Brand and Communications team on creative development specific to digital platforms

Utilizing digital trends and insights to influence the digital innovation roadmap with management responsibilities across relevant innovation projects

Driving digital competency and proficiency across the JLI organization and solutions to support the franchisee network

Demonstrating ongoing measurement and tangible returns across all digital initiatives

Qualification

Digital media planningSEO & Paid SearchDigital analyticsCRM software (Salesforce)Digital advertising platformsStakeholder managementAnalytical skillsConsumer behavior interpretationEmerging digital trendsSelf-motivated

Required

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer

Bachelor's degree in Marketing, Business, Communications, or a related field is required

Minimum of 7 years of progressive marketing experience, with a strong emphasis on digital media, marketing technologies, and performance-driven campaigns

Demonstrated ability to interpret consumer behavior, leverage market research, and apply analytics to inform strategy

Highly self-motivated with the ability to work independently and manage multiple priorities in a fast-paced environment

Strong analytical skills to assess market trends, campaign performance, and digital KPIs

Proven track record of delivering measurable results quickly and efficiently

Proven internal and external stakeholder management experience with ability to distill complex or technical concepts into clear, actionable insights for both internal stakeholders and franchisees

Preferred

Master's degree is preferred

Prior experience in automotive service, retail operations, or franchise marketing is strongly preferred

Familiarity with analytics platforms (Google or Adobe), CRM software (Salesforce), and digital advertising platforms (Google, YouTube, The Trade Desk, Meta, TikTok) is strongly preferred

Experience in utilizing first-party data and integrating with front-end web system

Passion for exploring emerging digital trends and technologies to enhance marketing effectiveness and operational efficiency

Benefits

Insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs.

Employees also participate in a company pension plan and a 401(k) plan.

Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.

Employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.

Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.

Eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.