The McPherson Companies, Inc. · 1 day ago
Marketing and Content Manager
Greater Birmingham, Alabama Area
Full-time
Onsite
Mid Level
3+ years expThe McPherson Companies, Inc. is seeking a Marketing and Content Manager responsible for planning, coordinating, and executing marketing activities that support company goals. The role involves overseeing content development, campaigns, and marketing materials across various channels while collaborating with internal teams and external partners.
FuelRetailSalesWholesale
Hiring Manager
Wendi Whittington
Responsibilities
Develop and implement effective marketing strategies, plans, and campaigns that drive outcomes to meet the company’s growth goals and achieve performance metrics
Design comprehensive marketing strategies to create awareness of the company’s various business activities
Lead marketing plans and execution across various channels including email, digital, social, and print
Analyze campaign performance to uncover key insights and make recommendations for improvement
Create content (e.g. sales documentation, case studies, videos, website copy, social media posts) to articulate the brand and purpose from a corporate levels as well as the benefits of our services at the business unit level
Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
Create content regularly to grow the company’s brand awareness (press releases, corporate announcements, and creative content)
Develop and deliver the marketing plan based on customer, product, and competitive data
Conduct general market research to keep in tune with trends and competitor’s marketing strategies
Monitor and maintain marketing budget and work with manager to ensure funds are allocated and managed effectively
Work with different business leaders to determine long and short-term goals and key metrics for multiple business lines
Work closely with management to lead highly visible marketing efforts that have significant impact on the direction and performance of the company
Develop and manage internal communication to the organization and other key internal functions
Function and build partnerships as the company’s representative towards external parties such as media, stakeholders, and potential customers
Qualification
Required
Bachelor's degree in Marketing, Communications, or Business Administration or related experience
Minimum of 3 year's experience leading and executing marketing efforts
Comfortable in digital, social, and email marketing platforms
Familiar with website platforms and ability to maintain edits
Proven experience in driving change while maintaining strategic focus
The petroleum industry is rapidly changing, thus candidates must be comfortable with a fast paced, opportunity filled work environment
Strong decision making, analytical, and problem-solving skills
Maintains the highest levels of integrity and confidentiality regarding company information
Ability to work independently as well as with a team
Ability to perform multiple duties/tasks within defined deadlines
Proven experience identifying problems of varying complexities and finding effective solutions with few guidelines
Responsive to the needs of customers internal and external
Sense of urgency and commitment with strong follow up skills
Proven precision and attention to detail with a high level of accuracy
Demonstrate a professional and positive attitude in all internal and external customer interactions
Excellent interpersonal skills, written and verbal communication, and listening skills
Self-driven and motivated individual with excellent planning and organizational skills
Display proficiency with Microsoft Office Word, Outlook, PowerPoint, etc
Preferred
WordPress experience preferred
Knowledge of CRM systems, email platforms such as Mailchimp, Oracle Sales Cloud/Eloqua a plus
Company
The McPherson Companies, Inc.
McPherson Oil Products is committed to provide our customers in Alabama, Arkansas, North and Central Georgia, Mississippi coast, Florida panhandle, Greater Chattanooga Area, the Greater New Orleans Area and Louisiana Gulf Coast with quality products and services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase