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Vital Farms · 1 day ago

Manager, Events

United States

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

5+ years exp

Vital Farms is an industry-leading brand focused on ethical food production, and they are seeking a Manager, Events to lead the strategy, planning, and execution of company-wide events. This role is crucial in strengthening culture and engagement across the organization by delivering thoughtful and memorable events that align with their values and business goals.

AgricultureFarmingFood and BeverageOrganic Food

Responsibilities

Develop and own Vital Farms’ enterprise-wide events strategy, ensuring events reinforce our culture, brand, and Crew Member experience

Ensure all events have the right amount of executive and cross-functional input and oversight so that events deliver measurable impact, align to our brand and culture, create an exceptional Crew Member experience and advance our business goals

Establish and uphold a high-touch, hospitality-driven customer experience standard (“A seamless, polished, and intentionally designed experience”) across all events, communications, and onsite interactions

Partner with event sponsors to understand business goals and translate those into intentional event concepts, formats, and outcomes

Develop an 18-month events roadmap working collaboratively and cross-functionally with business leaders to understand needs, priorities and milestones

Create and put into practice the standards, processes, templates, and ways of working based on event type and complexity to support successful, scalable, and repeatable event execution

Lead the planning and execution of large-scale events—including company-wide gatherings, culture events, Crew celebrations, leadership offsites, and hybrid/virtual experiences

Own key planning elements such as venue selection, experience design, agenda structure, A/V strategy, décor, run-of-show, and high-level logistics

Serve as the primary on-site leader during events as needed, ensuring seamless execution, resolving issues quickly, and maintaining a polished attendee experience

Oversee and support the Events Coordinator in their role, providing guidance, direction, and day-to-day prioritization

Develop event scopes, objectives, timelines, and detailed project plans for each event

Facilitate cross-functional alignment with event sponsors, IT (not sure about this one?), Marketing and Communications, People Team, Finance, and external partners to ensure clarity and execution excellence

Drive regular planning meetings and status updates to ensure all partners are informed, aligned, and accountable

Lead post-event debriefs, synthesizing feedback, insights, and improvements to elevate future events

Build and manage relationships with key vendors including venues, caterers, hotels, production companies, facilitators, and transportation partners

With partnership from the procurement and legal teams, negotiate contracts, manage proposals, and ensure services meet Vital Farms’ quality expectations

Own the event budget, ensuring accurate forecasting, tracking, and thoughtful cost management

Identify opportunities to elevate experiences while optimizing spend and maintaining strong ROI

Partner with the Communications team to craft communication plans related to events—including invitations, briefing documents, FAQs, pre-event materials, and post-event follow-ups

Ensure events are inclusive, accessible, and thoughtfully designed for a distributed workforce

Monitor attendee sentiment and feedback, identifying patterns and recommendations for continuous improvement

Qualification

Event managementStrategic planningProject managementBudget managementVendor negotiationCommunication skillsInterpersonal skillsTeam leadershipAttention to detail

Required

Bachelors degree preferred

5+ years of experience in event management, employee experience, hospitality, corporate events, or related fields

Demonstrated success leading mid- to large-scale events and designing high-touch experiences

Strong strategic thinking skills with the ability to translate business goals into event outcomes and plans

Exceptional organizational and project management abilities—comfortable managing multiple projects, timelines, and stakeholders simultaneously

A polished, service-oriented approach with sharp attention to detail and a commitment to excellence in every stage of planning and execution

Excellent communication, facilitation, and interpersonal skills; able to influence and partner with leaders at all levels

Experience managing budgets, negotiating vendor contracts, and overseeing event operations

Ability to lead others, provide direction, and model strong planning standards

Ability to travel 25-35% to event locations and team offsites

Preferred

You're no hero – You know the power of teamwork and celebrate the work of others before your own

You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of

You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day

You can walk in someone else's boots – You seek to understand other's viewpoints and think that you get to better answers by sitting on the same side of the table

You don't walk on eggshells – You're not afraid to leave the bullsh*t behind and have honest conversations