Irish Boat Shop, Inc. · 2 weeks ago
Digital Advertising Specialist
Charlevoix, MI
Full-time
Onsite
New Grad, Entry LevelIrish Boat Shop, Inc. is a company focused on enhancing its digital advertising and marketing presence. The Digital Advertising Specialist role involves executing and optimizing advertising strategies to support sales initiatives while ensuring consistent representation across digital platforms.
RecreationRecreational Vehicles
Responsibilities
Execute day-to-day digital advertising strategies across multiple platforms, including Google Ads, Facebook, LinkedIn, and other relevant channels
Coordinate overall advertising strategy with the Vice President of Sales to align marketing efforts with sales objectives
Support company-wide advertising initiatives that promote Irish Boat Shop’s services, capabilities, locations, and overall operations
Plan and support the execution of local marketing and promotional events in collaboration with the sales team and other departments as needed
Manage and coordinate social media posting across platforms including Facebook, LinkedIn, X, and YouTube, ensuring consistent branding and messaging
Assist the sales team in creating engaging, value-driven content for social media and digital marketing campaigns
Support the creation of walk-through videos and visual content showcasing Irish Boat Shop inventory, services, and operations
Create, execute, and monitor email marketing campaigns to support sales-driven and informational communication
Monitor website performance and recommend improvements to maximize engagement, visibility, and customer experience
Track campaign performance and recommend adjustments to improve reach, engagement, and effectiveness
Support additional marketing and sales initiatives as assigned by management
Qualification
Required
Bachelor's degree in marketing, advertising, communications, or a related field—or equivalent experience in digital marketing
Hands-on experience with digital advertising platforms such as Google Ads and social media ad managers
Working knowledge of major social media platforms and best practices for business engagement
Graphic design skills sufficient to create digital advertisements and marketing visuals
Strong written and verbal communication skills
Creative mindset with attention to detail and brand consistency
Ability to manage multiple projects and deadlines in a fast-paced environment
Collaborative, team-oriented approach with the ability to work cross-functionally with sales and leadership
Comfortable adapting to evolving digital trends and marketing tools
Preferred
Ability to support occasional high-season workload fluctuations
Company
Irish Boat Shop, Inc.
Irish Boat Shop has provided service for recreational boaters in Harbor Springs since 1961, and on Lake Charlevoix since 1971.
Founded in 1961
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase