Apply on Employer Site

Hilma · 1 day ago

Director of Brand Marketing

NYC Metro Area

Full-time

Onsite

Director/Executive

7+ years exp

Hilma is a company that creates natural remedies for health issues, emphasizing accessibility and effectiveness. The Brand Marketing Director will lead the marketing strategy, overseeing brand positioning, integrated marketing campaigns, and customer experience to drive growth across various channels.

BiotechnologyFitnessHealth CareOrganicPersonal Health

Hiring Manager

Lily Galef

Responsibilities

Develop and execute a cohesive brand and marketing strategy that drives Hilma’s growth across Amazon, DTC, and retail

Define and continuously refine brand positioning using consumer insights, market data, and competitive intelligence

Maintain a deep understanding of the customer and competitive landscape to shape strategies that attract new users and strengthen loyalty

Create and lead the planning of fully integrated marketing campaigns across paid, owned, and earned channels—including digital, retail activations, PR, influencer, and partnerships

Drive the creative briefing process to ensure messaging, visuals, and storytelling align with commercial objectives and brand strategy

Ensure all campaigns deliver against performance targets and contribute to brand equity and revenue growth

Identify, negotiate, and manage strategic partnerships that expand brand awareness, acquisition, and engagement

Develop co-branded initiatives with external partners to create unique consumer experiences and build community

Own the end-to-end Hilma customer experience across ecommerce, Amazon, and retail

Oversee customer inquiries, feedback channels, and ongoing insight generation to inform improvements across the funnel

Lead portfolio and lifecycle management, including SKU rationalization and channel strategy

Partner closely with product development on innovation, from insight generation and concepting to ingredient selection, pricing, and commercialization

Own P&L performance and drive growth through strategic decisions across pricing, promotion, innovation, margin, and distribution

Manage marketing budgets and develop KPI dashboards to track and report on marketing performance and ROI

Lead, mentor and inspire a high-performing marketing team, fostering a culture of learning, collaboration, curiosity and growth

Qualification

Omnichannel marketingBrand strategyPerformance marketingCustomer experienceData analysisCPG experienceTeam leadershipPeople managementCreative thinkingAttention to detail