Senior Retention Marketing Specialist jobs in United States
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Adtalem Global Education · 2 weeks ago

Senior Retention Marketing Specialist

Chamberlain University, part of Adtalem Global Education, is dedicated to educating and empowering healthcare professionals. The Senior Retention Marketing Specialist will develop and execute communication strategies aimed at enhancing student retention and engagement through personalized messaging.

EdTechEducationHigher Education

Responsibilities

Define, create, edit and execute necessary communication vehicles such as newsletters, email communications, SMS campaigns and other communications content
Work with internal teams to implement coordinated and planned communications and to provide feedback to ensure consistency of messaging, alignment with defined institutional objectives and brand guidelines
Incorporate and proliferate a consistent brand message across all internal communications initiatives. Liaise with stakeholders institution-wide to optimize the intake and development process thereby improving turnaround times while maintaining high quality standards
Perform quality control checks on all outgoing communications to ensure accuracy, functionality, and flawless execution
Analyze communications initiatives to determine the best ways to optimize future efforts
Set up and execute campaigns using marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Drips or similar), ensuring timely and accurate delivery
Monitor campaign performance using KPIs such as engagement rates, opt-outs, and retention impact to inform future strategies
Ensure compliance with regulatory requirements related to student communications

Qualification

Email marketingMarketing automationProject managementCommunications planningWriting skillsLogistical skillsCollaborationOrganizational skills

Required

Bachelor's Degree in communications, marketing, journalism required or related field
7 of experience in related positions or previous experience managing internal marketing staff/team and experience working with third party agencies
Well-developed writing/ journalistic and project management skills
Strong background in creating and implementing high level communications plans
Excellent computer skills including Microsoft Office applications
Demonstrated leadership qualities and ability to manage multiple projects simultaneously
Must be able to collaborate with a variety of colleagues across the organization
Strong organizational, logistical and planning skills with the ability to prioritize multiple tasks under tight deadlines while maintaining work quality

Preferred

Master's Degree

Benefits

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays

Company

Adtalem Global Education

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Adtalem Global Education is a provider of educational services and the parent organization of Advanced Academics

Funding

Current Stage
Public Company
Total Funding
unknown
2019-10-21Acquired
1991-06-28IPO

Leadership Team

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Stephen W. Beard
Chairman and Chief Executive Officer
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Evan Trent
SVP, Chief Strategy & Transformation Officer
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Company data provided by crunchbase