Cognition+ ยท 1 day ago
Integrated Campaigns Manager
New York, NY
Full-time
Hybrid
Mid LevelCognition+ is an applied AI lab focused on building end-to-end software agents. The Integrated Campaigns Manager will own the system that converts exposure into evaluation and pipeline, working closely with various teams to design and execute integrated marketing campaigns that drive engagement and adoption.
IndustrialInsuranceSoftware
Responsibilities
Own the strategy and execution of integrated campaigns that move buyers from awareness to evaluation and adoption
Design multi-touch campaign motions that connect events, content, partners, and sales engagement into a cohesive journey
Translate product narratives and launches into executable, high-impact campaign plans
Partner with Field Marketing to extend the impact of in-person experiences through coordinated pre- and post-event campaigns
Partner with Partner Marketing to embed joint campaigns and ecosystem amplification into broader motions
Build lifecycle and nurture programs that reinforce key narratives and support ongoing evaluation
Define campaign sequencing, priorities, and tradeoffs to ensure focus and momentum
Work closely with Sales to align on timing, follow-up, and handoffs
Measure what matters by evaluating how campaigns influence pipeline creation, progression, and confidence
Continuously refine how campaigns operate to improve clarity, efficiency, and impact over time
Qualification
Required
Experience owning integrated campaigns, ABM programs, or demand orchestration at a B2B or enterprise technology company
Strong systems thinker with the ability to design coordinated, multi-channel motions
Proven ability to work cross-functionally with Sales, Product Marketing, Field, and Operations
Comfort operating in ambiguity and building structure where none exists
Strong analytical instincts and ability to evaluate campaign performance beyond surface-level metrics
Excellent written and verbal communication skills
High ownership mindset and strong judgment around prioritization
Preferred
Have run ABM programs tied to named accounts and executive engagement
Have designed lifecycle or nurture systems that meaningfully moved pipeline forward
Enjoy turning narrative into execution and execution into repeatable systems
Are opinionated about sequencing, leverage, and focus
Prefer building durable engines over running one-off launches
Thrive in fast-moving, high-expectation environments
Company
Cognition+
Cognition+ is the leading provider of software solutions in the mutual insurance industry in Canada.
Founded in 2014
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase