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altafiber · 2 days ago

Digital Marketing Manager II

Cincinnati, OH

Full-time

Onsite

Mid Level

3+ years exp

altafiber is seeking a Digital Marketing Manager II who will be responsible for creating marketing content that engages the audience and drives product purchases. The role focuses on executing social media strategies, developing content for various channels, and managing KPIs for marketing initiatives.

Business DevelopmentConsultingData StorageInformation TechnologyIT InfrastructureUnified Communications

Responsibilities

Work with Manager to develop and execute social strategy for the company

Create, implement and analyze social media content on altafiber Digital Marketing Mgr II 's social channels to increase awareness of the company brand and support company initiatives

Promoting content to the various channels at our disposal, including our blogs and social media

Create engaging copy, images, and video content

Develop optimal posting schedule

Identify content topics that are of interest to our audience and maintain a content calendar that maps out all of the content to be published in the future

Work with internal stakeholders to develop content plans

Stay up-to-date with changes in all social platforms to ensure maximum effectiveness

Assist with content updates in order to enhance and improve the overall customer experience

Manage and report on status of KPI's for assigned programs and tactics

Qualification

Social media strategyContent developmentCopywritingSearch Engine Optimization (SEO)Google AnalyticsProject managementAdobe Creative SuiteMicrosoft OfficeVerbal communicationWritten communication

Required

3 to 5 years of experience

Minimum 1 years of marketing, campaign, and content experience in a corporate setting

Ability to deliver high-quality content paying attention to detail while also staying on top of the content calendar

Strong verbal and written communication skills

Project management skills are a must

Understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales

Experience creating content in similar settings is a plus

Strong verbal and written communications skills

Ability to quickly grasp complex technical concepts and make them easily understandable in text and graphics

Four years of College resulting in a Bachelor's Degree or equivalent

Must be an action-oriented person who is willing to test completely new approaches, learn from failures and continue to improve

Must understand the basic best practices of the main social media channels, which content and approaches work on each, and why

Must have: Experience copywriting, creative content development - editing experience

Must have: Proofreading brand and customer-facing content

Preferred

Experience with Search Engine Optimization (SEO) techniques

Experience with Adobe creative suite (Illustrator, Acrobat, Photoshop, etc.)

Experience with Google Analytics

Experience with a marketing automation platform such as Hubspot

Ability to provide a sample of work which showcases a variety of creative - writing experience within print and digital platforms

Company

altafiber

Glassdoor3.7

altafiber provides a complete spectrum of technology solutions ranging from infrastructure, applications, to consulting services. It is a sub-organization of altafiber.

Founded in 1994

Cincinnati, Ohio, USA

1001-5000 employees