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VP Racing Fuels · 1 day ago

Director of Marketing

San Antonio, TX

Full-time

Onsite

Director/Executive

10+ years exp

VP Racing Fuels is seeking a Director of Marketing to lead brand and marketing strategy across their global performance and consumer goods portfolio. The role involves defining and expanding the VP Racing brand through innovative campaigns and strategic partnerships while managing a high-performing marketing team and collaborating cross-functionally.

AutomotiveInformation TechnologyTransportation

Responsibilities

Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability

Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration

Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation

Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies

Manage external agency relationships and direct all major advertising, digital, and promotional initiatives

Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals

Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership

Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity

Manage the marketing budget and ensure disciplined use of resources for maximum business impact

Qualification

Brand managementMulti-channel marketingConsumer goods experienceAgency managementLeadership skillsCommunication skillsCollaboration skillsProject management

Required

A Bachelor's degree in Marketing, Business Administration, or a related field, along with at least 10-15 years of progressive marketing experience, ideally within consumer goods, automotive, or performance brands AND/OR any combination of education and experience that results in the applicable skills, knowledge, and abilities

Proven success developing and executing multi-channel marketing strategies that drive measurable growth

Strong leadership and collaboration skills with the ability to influence across departments

Excellent storytelling, communication, and presentation abilities

Experience managing agencies, budgets, and large-scale marketing projects