Miller Zell · 1 day ago
Digital Marketing Manager
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
5+ years expMiller Zell is seeking a talented Marketing Specialist to join our dynamic Marketing team. The Digital Marketing Manager drives digital initiatives to support business-to-business brand awareness, demand generation, and revenue growth, responsible for developing and managing a comprehensive corporate digital marketing strategy.
Retail
Responsibilities
Drive demand generation and growth marketing initiatives to support business objectives
Manage and optimize campaigns using HubSpot for marketing automation and analytics
Collaborate with cross-functional teams to execute B2B marketing strategies that generate leads and nurture prospects
Develop digital strategies to drive Miller Zell’s brand awareness and targeted messaging through owned digital channels
Plan and execute digital campaigns across multiple channels and instruments
Develop and provide accurate reporting of digital activities effectiveness
Lead SEM and SEO
Build and manage inbound marketing plans, including PPC, according to established marketing plan
Track and measure SEO and Google Analytics metrics and provide reporting
Work with the marketing team to develop and deploy email campaigns
Account-Based Marketing (ABM) email campaigns
Brand awareness newsletters and initiatives
Create and implement a social media strategy
Work with the marketing team to schedule and deploy posts
Recommend a boosting strategy and budget
Own and administer the HubSpot platform and ensure operating efficiency and maximization of marketing automation
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Suggest activities/actions for improving the quality of online content
Other responsibilities and duties as assigned
Qualification
Required
HubSpot experience required
Strong digital marketing background with at least 5+ years in demand generation or growth marketing
Proven B2B marketing experience
Bachelor's degree in marketing, communications, related field, and/or equivalent working experience required
Proficiency in HubSpot marketing software and digital best practices
Experience in planning, executing, and optimizing paid search and programmatic campaigns
Experience in executing and reporting on omni-channel integrated campaigns to support acquisition and conversion
Experience establishing media metrics/KPIs, performing data analysis, and providing input to improve results
The ability to work with cross-functional teams with highly specific areas of expertise and terminology
Excellent written and oral communication skills
The ability to translate complex information from diverse groups into logical and easy-to-understand concepts and content
Strong project management skills
Preferred
HubSpot certification
Familiarity with the Salesforce CRM system
Company
Miller Zell
Miller Zell is a specialists in retail store design and development.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
David D. Seem
EVP CFO
Franklin Villamar
Chief Financial Officer
Recent News
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