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Wolters Kluwer · 1 day ago

Senior Marketing Specialist, Strategic Accounts

Kennesaw, GA

Full-time

Onsite

Mid, Senior Level

$70K/yr - $122K/yr

4+ years exp

Wolters Kluwer is seeking a highly strategic and collaborative Senior Marketing Specialist to drive engagement and pipeline growth within their critical Strategic Accounts. This hands-on role involves developing multi-channel marketing campaigns, managing program budgets, and collaborating with sales teams to achieve revenue objectives.

BankingFinanceInformation ServicesInformation TechnologyLegalMobilePublishingSoftware

Responsibilities

Work directly with the Associate Director and Sales Team to understand business priorities, account strategies, and unique pain points for a named list of strategic/major accounts

Develop and document comprehensive, multi-channel ABM campaign plans (1:1 and 1:Few) that incorporate digital, content, email, virtual events, and direct mail touchpoints

Assist the Associate Director in managing program budgets and coordinating internal and external resources (including the ABM Paid Specialist) to ensure timely, on-budget campaign delivery

Serve as the primary orchestrator for all campaign elements, managing timelines and ensuring flawless execution across all channels

Collaborate with Content and Product Marketing teams to customize existing assets and develop new, highly personalized messaging and content tailored to the account's industry, persona, and stage in the buying cycle

Create and deliver critical sales enablement materials (e.g., personalized decks, account intelligence briefings, talking points) to ensure the Account Executives and Sales Development Reps (SDRs) can follow up on marketing activities effectively. Familiarity with Outreach or Salesloft will be considered an asset

Work closely with the ABM Paid Specialist to ensure paid media tactics (search, display, paid social) are perfectly aligned with the overall account engagement plan and creative messaging

Define, monitor, and report on account-centric KPIs, including account engagement score, pipeline influence, and acceleration metrics for the strategic account portfolio

Conduct regular performance reviews with the Associate Director and sales stakeholders, providing data-driven insights and recommending pivots or optimizations to campaign tactics

Ensure robust usage of our Marketing Automation (e.g., Pardot), CRM (e.g., Salesforce), and ABM (DemandBase or 6Sense) platforms for accurate tracking, reporting, and lead/account routing

Qualification

B2B marketing experienceAccount-Based Marketing (ABM)Marketing technology proficiencyProject managementSales collaborationIndustry experienceWritten communicationVerbal communication

Required

Minimum 4+ years of B2B marketing or campaign experience, with a heavy focus on driving pipeline from large, enterprise accounts

Demonstrated experience in Account-Based Marketing (ABM) methodology (e.g., 1:1, 1:few strategies) and aligning marketing activities directly to sales goals

Proven ability to project manage complex, multi-channel marketing programs across internal teams and external agencies/vendors

Strong collaboration skills and a track record of building effective interlocks and alignment with Sales teams

Proficiency in marketing technology stack, including Google Ads, CRM (e.g., Salesforce), ABM platforms (e.g., DemandBase or 6Sense) and Marketing Automation (e.g., Pardot)