Blue Acorn iCi · 1 day ago
Performance Specialist - Adobe Analytics, CJA & Experimentation
Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize customer engagement. The Performance Specialist focuses on measuring and optimizing marketing performance using Adobe analytics platforms, particularly Customer Journey Analytics (CJA), and supports analysis and advisory framing to enhance decision-making.
Information Technology & Services
Responsibilities
Define and maintain performance frameworks using Customer Journey Analytics (CJA)
Establish consistent metric definitions, success criteria, and evaluation approaches
Design measurement strategies for A/B tests, multivariate tests, and pilots executed in AJO and RTCDP
Analyze cross-channel journeys and outcomes using CJA and AEP datasets
Translate performance data into insight narratives that support optimization and prioritization
Review dashboards and reporting practices to identify gaps in signal quality or interpretation
Partner with practitioners to refine measurement approaches based on real usage and decision needs
Qualification
Required
Strong, hands-on experience with Customer Journey Analytics (CJA) or Adobe Analytics
Strong understanding of experimentation methods, attribution concepts, and KPIs
Experience working with Adobe datasets, identities, and activation signals
Ability to communicate insights clearly to marketing and executive audiences
Comfort working across analytics, marketing, and strategy teams
Preferred
Experience measuring B2B or account-based performance in Adobe
Familiarity with AJO experimentation or RTCDP activation reporting
Experience contributing to optimization or experimentation programs at scale
Benefits
Medical, dental and vision insurance
Life insurance
Disability
Paid time off
401(k)
And more!
Company
Blue Acorn iCi
Blue Acorn iCi, an Infosys Company, is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience-driven commerce offerings.
H1B Sponsorship
Blue Acorn iCi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (7)
2023 (4)
2022 (5)
Funding
Current Stage
Growth StageCompany data provided by crunchbase