Houston Christian University · 1 day ago
Director of Marketing
Houston, TX
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expHouston Christian University is an independent, private Christian liberal arts institution with a diverse student body. The Director of Marketing leads the university’s content creation and storytelling efforts, overseeing a talented team to produce compelling narratives about students and employees.
AlumniE-LearningEducationHigher EducationUniversities
Responsibilities
Supervise the editors, video specialist and content generation processes, establishing workflows that maximize team efficiency and creative output
Develop relationships and gather regular updates from key communicators in the university’s schools and departments
Oversee the complete production cycle of the university’s biannual magazine, from concept development through final publication. Guide the selection and writing of stories and features for both the magazine and the HC.edu News and Events website
Manage the university’s video operation, including project selection, resource allocation, and production scheduling. Optimize video operation for marketing and storytelling, rejecting video production requests that do not help with strategic marketing goals
Identify and develop story opportunities that showcase the achievements and experiences of university students and employees
Guide the procurement, selection and writing of stories and/or features on the HC.edu News and Events website
Evaluate content performance and adjust strategies to improve engagement and reach
Manage the scheduling, development, production, quality testing and review of all e-news products including digital newsletters for students, parents, prospective student and internal employee audiences. Ensure each e-news edition is reviewed and quality checked by you or another editor on the team
Supervise internal email communication through both the Campus Connections e-news and supervision of internal mass emails (i.e. notices from the administration to employees)
Lead and/or coordinate various projects related to marketing and branding efforts for the University to influence prospective students, alumni, parents, as well as faculty/staff
Interface with vendors and outside agencies as needed on behalf of the marketing team
Qualification
Required
Minimum of 3-5 years of progressive experience in marketing, content creation or editorial leadership
Demonstrated experience in print and/or digital publication production, including magazines and e-newsletters
Exceptional storytelling abilities with keen editorial judgment and attention to narrative development
Strong project management skills with ability to handle multiple deadlines and competing priorities
Excellent interpersonal and communication skills for effective team leadership and cross-departmental collaboration
Any demonstrable experience in scriptwriting or serving in a producer role for professional video
Knowledge and understanding of various social media platforms and how to market an organization and build brand equity online
Bachelor's degree required, master's preferred, in marketing, communications, business or a related field
Preferred
Experience in higher education marketing or institutional communications strongly preferred
Company
Houston Christian University
Houston Christian University is a Christian liberal arts university dedicated to the development of the intellect, the moral character.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$2.8MKey Investors
U.S. Department of Education
2023-04-27Grant· $2.8M
Leadership Team
Marian Zaki
External Partnerships Coordinator for the Engineering Programs
Recent News
Seattle TechFlash
2025-09-25
2025-03-27
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