Accurate Background · 1 day ago
VP, Marketing
United States
Full-time
Remote
Director/Executive
$210K/yr - $250K/yr
15+ years expAccurate Background is a fast-growing organization focused on providing employment background screenings. The Vice President of Global Marketing is responsible for developing and executing all marketing functions, leading a team of marketing professionals, and driving revenue growth through strategic marketing initiatives.
Human ResourcesIdentity ManagementInformation TechnologySecurity
Responsibilities
In cooperation with the Chief Revenue Officer and other Marketing team members, lead the development of yearly and quarterly strategic and budget planning
Build and execute awareness and lead generation programs through various channels – inbound/outbound, website, campaigns, events, social and public relations to build a continuous pipeline of qualified leads
Design and implement a global approach for the Accurate brand and communications strategy including brand strategy, PR, media relations, creative services, social media and employee communications
Directly or indirectly through your team, closely manage agency and contractor relationships, expectations, and budget
Set the strategic vision for event marketing including budget, campaigns and logistics. Coordinate with internal teams to execute events measuring ROI and ensuring brand consistency across all event elements
Develop and operationalize marketing processes and workflows that support smooth deliverable creation
Lead and develop a team of marketing professionals
Act as key internal PR resource, providing counsel to company execs and staff; serve as an advisor to business area initiatives on appropriate PR plans and channels
Partner cross functionally to drive coordinated revenue programs, including Sales, Marketing Operations, and Product Marketing
Contribute to Accurate’s revenue strategy, across all verticals, lifecycles and segments
Plan and execute a content strategy which may include webinars, eBooks, videos, email and content syndication
Develop and execute multi-channel campaigns that drive MQLs and sales pipeline – driven by a keen eye on metrics, ROI and conversion rates
Create and maintain strong relationships across all levels of the organization
Prioritize opportunities and generate recommendations for improvement
Qualification
Required
Degree in Marketing, Business or Communications, MBA a plus
15+ years of B2B Marketing experience, including 5+ years of people management
Demonstrated experience leading marketing initiatives on a global scale
An established track record of recruiting top talent and managing, developing and motivating high-performing teams
Ability to establish and track appropriate metrics associated with strategy and programs
Strong planning, organization and project management – attention to detail and ability to prioritize and manage multiple tracks at the same time
Exceptional verbal and written communication skills. Executive gravitas a must
Preferred
Experience with CRM (Salesforce) and marketing automation (Marketo) is a plus
Marketing Project Management tool familiarity (e.g. Basecamp, Asana) is a plus
Prefer candidates who have worked for or with companies that market/sell to Human Resources
Benefits
Medical
Dental
401k
Company
Accurate Background
Accurate Background is a provider of compliant, automated workforce screening solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$5MKey Investors
Apax Partners
2020-02-04Private Equity
2014-10-31Series Unknown· $5M
Leadership Team
Tim Dowd
Chief Executive Officer
Alexander Fung
Chief Technology Officer
Recent News
2025-01-30
Company data provided by crunchbase