Beauty Co-Lab · 1 day ago
Manager, Paid Search
New York
Full-time
Hybrid
Mid, Senior Level
$50K/yr - $95K/yr
3+ years expBeauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. The Manager, Paid Search is responsible for the overall leadership and management of paid search marketing campaigns, ensuring effective execution and communication within the team and with clients.
Marketing & Advertising
Responsibilities
Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis
Continuously monitor and analyze campaign performance to identify areas for improvement. Implement optimizations to ensure campaigns meet or exceed goals
Collaborate with the junior team to ensure efficient and effective execution of tasks
Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights
Identify and address potential issues or obstacles, working with team members to find solutions
Provide regular updates to the team on project status, highlighting achievements and challenges
Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication
Lead the team in monthly billing and reconciliation process and protocols
Lead the strategy of all paid search asset creation with a test/learn/scale mindset
Act as a quality assurance check all paid search account management deliverables
Should have prior experience with training and onboarding new teammates and know how to effectively train teammates so they can handle tasks independently in the future
Clear idea of the boundaries between the different team roles, to ensure that team utilization is maximized through delegation of tasks to teammates
Recurring 1:1s with teammates to provide guidance on tactical questions and on broader career development discussions
Qualification
Required
Relevant post-secondary education, training, or equivalent experience
3+ years of relevant paid search management experience, 1+ years team management experience
Demonstrated advanced usage of Google, Bing Performance Max and Scripts
Highly proficient in all Microsoft office applications
Hand on keyboard experience with Google Ads, Microsoft Ads
Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
Proficient working with platforms like Adobe Analytics or Google Analytics
Ability to quickly learn and apply new software and tools
Ad server experience: Familiar with tracking setups and floodlights, knowing how to QA ad delivery and assess if tracking is not successfully working
Strong analytical skills and ability to think critically, passion for A/B testing (test, learn, scale mindset)
A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
Actively seeks out opportunities to learn and develop new skills
Enjoys working in a team environment and contributes to a positive team dynamic
Strong communication and organization skills
Preferred
Google Ads Search Certification
Microsoft Ads Certification
Google Search Ads 360 Certification
AI Powered Shopping Ads Certification
Google Analytics Certification
AI Powered Performance Ads
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Beauty Co-Lab
Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation.
Founded in 2023New York, New York, US
51-200 employeesFunding
Current Stage
Growth StageLeadership Team
Tara McCann
Director, Investment & Activation (JBPs/Partnerships)
Company data provided by crunchbase