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NBCUniversal · 2 days ago

Sr. Analyst, Media Analytics & Attribution

New York, NY

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $115K/yr

2+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Media Analytics team is seeking a Senior Analyst to combine technical data science knowledge with analytical skills to support media attribution methodologies and enhance data accessibility initiatives.

BroadcastingMedia and EntertainmentNews

H1B Sponsor Likely

Responsibilities

Manage and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative techniques

Upkeep, maintain, and upgrade existing media attribution tools and datasets

Help lead innovation within the media analytics team with novel ideas, underpinned by mathematical rigor, that improve reporting and optimal decision-making across multiple KPIs (subscriptions, engagement, usage, lifetime value, etc.)

Conduct deep dives and exploratory analyses to identify trends, patterns, and key drivers within data to inform strategic decision-marking for the NBCU/Peacock business

Produce reporting that ties key executive questions back to existing data trends and observations across various KPIs, such as media ROI for conversions and platform engagement

Contribute to cross-technique measurement efforts, triangulating learnings across other key measurement systems, including Marketing Mix Modeling and experiments

Partner with media decision makers to enhance optimization capabilities

Explore connections with broader internal and external teams (including vendors and media platforms) to expand data capabilities, usage, and reporting

Provide support for existing and growing third-party workflows

Qualification

SQLMachine LearningData VisualizationRPythonMedia AnalyticsProject ManagementProblem SolvingEffective CommunicationCollaboration

Required

Bachelor's degree in Mathematics, Statistics, or other STEM field with 2+ years of experience in an analytics centered role. Media analytics preferred

Proficient in SQL and at least one OOP language (R or Python preferred)

Strong grasp of Machine Learning concepts and implementations (Regression, Classification/Clustering, Dimensionality Reduction)

Proficient in tools like Tableau or other data visualization software

Effective communicator and collaborator with strong project management and problem-solving skills

Ability to work independently, manage multiple projects simultaneously, and meet deadlines

Preferred

Experience, either in business or academic studies, building and maintaining models using big data

Familiarity with, or interest in, multi-touch attribution (MTA), media mix modeling (MMM), customer journey analytics

Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment

Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

Variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees

https://www.nbcuniversal.com/

H1B Sponsorship

NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2020 (1)